Explains the concepts of spectator positioning, supplement (as defined by Jacques Derrida), and plenitude in relation to the study of woman's films, in general, and the film "Committed" (1984), in particular. Considers how the film's indirect mode of public address disturbs conventional gender alignments and the distinction between…

States that Malcolm X and the Nation of Islam relied heavily upon debate as a form of public address through which to enact and publicize confrontation with other civil rights organizations. Examines Malcolm X's first experience and training in debate as a prison inmate and later public experiences. Provides detailed accounts and analysis of his…

Reformulates the audience autonomy debate in epistemological terms. Outlines a model of the audience member as a lay theorist who develops a hierarchically structured theory system that is based on and tested against everyday experience, including experience supplied by the mass media. (PRA)

Finds that, among college students, (1) both related and unrelated cuts resulted in cardiac orienting responses; (2) processing unrelated cuts required more capacity than processing related cuts; and (3) memory was better for information presented after related cuts, with this effect greater for visual memory than for audio memory. (SR)

Finds that more permissive sexual attitudes and lower levels of punitiveness were associated with adolescents' greater enjoyment of "slasher films." Shows that traditional attitudes toward females' sexuality were positively associated with gore-watching motivations and with greater enjoyment of previews featuring female victims. (SR)

Knowles' foundational principles of adult learning in making presentations are that (1) the audience should be active participants in a process of inquiry and (2) the process should build on the background, needs, interests, problems, and concerns of the audience. (SK)

Investigates how college students in an upper-division professional writing course respond to user input at the draft stage of writing computer documentation. Finds that writers perceive user input in different ways and suggests that draft-stage user testing produces better documentation. (PRA)

Outlines a psychophysiological (involuntary responses to novel environmental stimuli) model of the role of orienting responses (ORs) in learning from televised lectures. Demonstrates that insertion of videographics in talking-head lectures produces ORs in television viewers. Finds that ORs enhance learning of familiar material but interfere with…

Surveys 25 people who use databases at work to discover the ways in which social and organizational factors affect users' tasks and their acquisition of knowledge and skills. Finds that learning to use databases for complex tasks in work entails more than simply learning concepts and procedures for executing program functions. (PRA)

Describes the effect of first-year directing students using short, abstract poems rather than scenes from classic plays as the basis of their productions. Notes that the images in these poems speak loudly and intensely to the audience, in contrast to the usual "talking heads" result of producing scenes from classics. (RS)

Argues that technical writers must construct proper contexts for readers' understanding. Discusses reader-oriented syntax, rhetorical confidence, and three kinds of context qualifiers. Offers various examples. (SR)

Describes the use of a quantitative research experience (a readership study) as a teaching tool in a magazine publishing course. Maintains that students showed an increased understanding of the purposes and processes of quantitative research. (SR)

Recounts when the Fluxus community first became self-consciously aware of itself during early European concert tours. Provides insights into criteria that delineate European and American Fluxus performances. Discusses use of chance procedure by members of the group, their debts to John Cage, and the relationship between the audience and the…

Explains how to teach children to be storytellers, including retelling stories, choosing the story, learning the story, voice factors, facial expressions, audience participation, and stage fright. A sidebar lists sources for stories that are suitable for young children to retell. (LRW)

Campus public relations professionals offer advice for improving the effectiveness of public relations efforts by (1) setting behavioral goals; (2) targeting audiences carefully; (3) focusing appeals by making messages explicit; (4) connecting the public relations message with larger societal issues; and (5) reaching internal as well as external…