A study examined Malaysian students' involvement with purchasing, with branded products, and with themselves as well as their responses to and beliefs about advertising, by ethnic group. Subjects, 387 students at a university in Penang, Malaysia, completed questionnaires measuring their responses to advertising. Results indicated a relatively high…

Designed to be used before and after attending a performance of the musical play "The Very First Family" (in which a Stone Age family and their neighbors bring three of Rudyard Kipling's stories to life), this cue sheet for teachers presents information about the performance and suggests classroom activities. The activities in the cue…

Most people dread sitting down to write, but the job becomes easier when certain writing strategies are followed. Most bad writing results from a lack of planning, not a lack of writing skills. Before determining the main point of a piece of writing, the writer should determine the purpose and audience. First, determine what needs to be achieved…

The atmosphere of focused interaction during a summer conference dealing with professional writing for children is recalled in this publication. The publication reports the experiences of diverse writers-in-residence who spent their days at Lake Chautauqua sharing their love and passion for children's literature--guiding, nurturing, inquiring,…

Many studies have shown that children of various ages learn from educational television, but the studies have not explained how children extract and comprehend educational content from these television programs. This paper proposes a model, the "capacity model," that focuses on children's allocation of working memory resources while…

Composition studies is a plausible choice for a "potentially liberating influence" for psychology, because it offers a useful place from which to think about and critique the writing practices of the psychology discipline. One area in which psychology can learn from composition is audience. Writing guides for psychologists tend to speak…

By teaching about and considering the elements of visual design, communication can be effected and the needs of the reader/user more effectively met. As anecdotal interaction with children indicates, information seems to be communicated more effectively when the rhetor incorporates visual elements. To increase the ability of the reader to…

A content analysis comparing gender portrayals in 2,209 network television commercials was conducted. Many earlier studies treated television advertising's portrayal of men as unproblematic and excluded ads aimed specifically at men from the study sample. To address this shortcoming, the sample was chosen from three different day parts: (1)…

This digest presents details of some of the efforts to improve the clarity of written communication in business and the professions. The digest discusses the Plain English movement; writing in professional schools (particularly law and engineering); writing and the medical profesisons; and the public and professional writing. (18 references) (RS)

Poster sessions at professional meetings have become popular in recent years. Properly prepared poster presentations not only provide an excellent format for communicating innovative ideas or research results, but also allow for individual communication between the presenter(s) and interested individuals. Furthermore, poster session programs allow…

Television journalism has long been the object of study by scholars of news media ethics. A study examined the reasoning process and the criteria for judgment used by viewers when evaluating possibly problematic television (TV) news content, and analyzed these criteria as they are applied to ethical issues and problems in TV newscasts. Thirty-four…

The two papers presented in this compilation were drawn from a conference designed to encourage scholars to continue the rhetorical tradition. The first paper, presented by Dominic A. LaRusso, was the opening address of the conference and discusses the rhetorical tradition of the Renaissance. The second paper, by Phillip Marshall, was the paper…

Argues that yearbook photographs should include candid shots of audiences' reactions to school activities and provides several samples of such photography. (RB)

States that the formula for a successful magazine is: Search out the issues which matter most to the reader and build your magazine around them. (RB)

Indicates that between 30 and 60 percent of the television viewers engage in a number of extra activities during commerical breaks. (RB)