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Shusterman, Alan J. – College English, 1980
Explores the trend in modern literature and criticism away from the central issues and forces of human life and the corresponding alienation and specialization of college English departments and the profession itself. Calls for a more public orientation in the teaching and criticism of literature. (HTH)
Descriptors: Attitudes, Audiences, College English, English Instruction
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Brummett, Barry – Quarterly Journal of Speech, 1980
Develops a theory of strategic, political silence which directs public attribution of predictable meanings towards political leaders who unexpectedly refuse to speak in public. The meanings are mystery, uncertainty, passivity, and relinquishment. Illustrates the theory with a criticism of President Carter's silence in July 1979. (JMF)
Descriptors: Attribution Theory, Audiences, News Reporting, Nonverbal Communication
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Bantz, Charles R. – Communication Monographs, 1979
Analyzes "ABC Evening News" coverage of the 1972 presidential campaign with a rhetorical analytic technique and a computerized text analysis technique. Compares results and considers three possibilities: (1) the role of technique in research results; (2) different aspects of a phenomenon; and (3) the degree of confidence of results. (JMF)
Descriptors: Audiences, Computers, Content Analysis, News Media
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Cantor, Muriel G. – Journal of Communication, 1979
Contrasts the development of daytime serial dramas on television with prime time series in terms of production costs, content, and format. (JMF)
Descriptors: Audiences, Content Analysis, Popular Culture, Production Techniques
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Mody, Bella – Journal of Communication, 1979
Describes the Satellite Instructional Television Experiment (SITE) project in India during 1975-76, including programing patterns, formats, and audiences. Demonstrates that countries like India have the technical and managerial capability to design, operate, and maintain advanced communication technology. (JMF)
Descriptors: Audiences, Communications Satellites, Content Analysis, Developing Nations
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Burgoon, Judee K.; And Others – Journal of the American Forensic Association, 1979
Assesses the relative effectiveness of praise and derogation in persuading receivers and enhancing the speaker's credibility. Comparisons are made by sex of the persuader as well as the receiver. (JMF)
Descriptors: Audiences, Credibility, Debate, Females
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Morson, Gary Saul – Journal of Communication, 1979
A metaliterary analysis of Orson Welles' famous radio broadcast of H. G. Wells' novel, "The War of the Worlds." Explores the conditions in which fact and fiction can be confused, and the power of the mass media to exploit these conditions. (PD)
Descriptors: Audiences, Communication (Thought Transfer), Fiction, History
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Levy, Mark R. – Journal of Communication, 1977
Discusses the subjective meaning of television news watching in terms of five factors: surveillance-reassurance, cognitive orientation, dissatisfactions, affective orientation, and diversion. (JMF)
Descriptors: Attitudes, Audiences, Media Research, News Media
Unwin, Derick – Programmed Learning and Educational Technology, 1979
Briefly reviews research in production and audience variables in educational film and television and lists 45 accounts of such research. Citations are annotated and arranged in the following categories: production techniques, audience and environment variables, and future directions of research. (Author/JEG)
Descriptors: Annotated Bibliographies, Audiences, Educational Television, Films
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Starr, Alvin – Teaching English in the Two-Year College, 1979
Describes a unit on rhetorical stance, or choosing a tone which is appropriate for the intended audience, which utilizes Randy Newman's song "Short People." (MKM)
Descriptors: Audiences, Community Colleges, Irony, Teaching Methods
Walraven, Eddie – Technical Writing Teacher, 1977
Relating technical information in lay language and good interviewing techniques help the student prepare news releases from technical papers and reports. (HOD)
Descriptors: Audiences, Higher Education, News Reporting, Questioning Techniques
Hearn, Michael Patrick – Teaching and Learning Literature with Children and Young Adults, 1997
Recounts the life and career of Robert Lawson, an author and illustrator who is neglected today but who was responsible for three very popular children's books in the 1930s and 1940s. States that he is still the only person ever to receive both the Caldecott Award and the Newbery Medal. (PA)
Descriptors: Audience Awareness, Authors, Biographies, Childrens Literature
Burns, Mary M. – Teaching and Learning Literature with Children and Young Adults, 1997
Gives the background of picture books. Contends that they are constantly evolving and now include at least six different categories. Finds they now constitute literature for older audiences. Muses on just who is the audience for these sophisticated books. Furnishes activities which may be adapted for the classroom and help to clarify today's…
Descriptors: Audience Awareness, Class Activities, Illustrations, Intermediate Grades
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Ensink, Titus – Current Issues in Language and Society, 1996
Proposes a systematic approach to the analysis of states of the union speeches, based on Goffman's concept "footing." This concept allows making a distinction between several functional aspects of the roles speakers and listeners perform in speech situations, as exemplified in the case of the Dutch Queen addressing the Israeli…
Descriptors: Agenda Setting, Audience Participation, Discourse Analysis, Foreign Countries
Saldana, Johnny – Teaching Theatre, 1996
Notes that the number of Hispanic children in schools is growing. Presents an annotated bibliography of 46 Hispanic plays, sources of information, and organizations dealing with Hispanic themes and ideas. (PA)
Descriptors: Annotated Bibliographies, Audience Awareness, Cultural Context, Drama
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