The authors use Ajzen and Fishbein's theory of reasoned action to develop arguments and to design persuasive strategies. Results of their research suggest that these strategies may be useful in teaching persuasive writing and speaking, as well as in furthering understanding of the persuasive process. (PD)

Outlines five types of studies that seem most significant and discusses problems of and proposals for future news media research. (PD)

This resource book seeks to provide the building blocks needed for public speaking while eliminating the fear factor. The book explains how educators can perfect their oratorical capabilities as well as enjoy the security, confidence, and support needed to create and deliver dynamic speeches. Following an Introduction: A Message for Teachers,…

Individuals mostly write texts which are directed to other persons, the readers. Even though individuals cannot rely on immediate reactions, as in spoken dialogue, they are nevertheless able to communicate successfully with them. A writing experiment focused on the role of the addressee in the writing process. Writers grouped in pairs were asked…

One of the questions an author/illustrator of picture books is often asked is: "Who do you write and illustrate for?" This paper asserts that the most successful creations are those produced without too much concern for how they will be received, or by whom. They do not set out to appeal to a predefined audience, they build one for…

The Corporation for Public Broadcasting funded a national study of public radio programming since 1986. The 1996 programming study was conducted by National Public Radio's Audience Research department and had participation by 633 stations. Two-thirds of the stations reported broadcasting 24 hours per day, compared to one-third of stations in 1986.…

A speech in response to an individual's death is by nature a recurring form of rhetoric. Based on audience expectations and needs, certain generic aspects have emerged to characterize eulogies. The funeral oration has generally been recognized as a form of epideictic rhetoric. Modern scholars have generally broadly defined epideictic rhetoric to…

The 21 plays in this international anthology for young people range through the classic, modern, and contemporary periods. Several of the plays are translations from other languages, and all begin with an explanatory introduction and contain basic stage directions. The anthology contains plays by Moliere, August Strindberg, Gertrude Stein,…

The Christian Identity movement is a religious movement derived from the premise that the white race is the offspring of the lost tribes of Israel and that whites, not Jews, are God's chosen people. The "seedline doctrine," which is taught by Pastor Dan Gayman, a former high school principal, and other preachers of the Christian Identity…

Focusing on satisfying the theatrical feature film audience, this book provides writers with the tools necessary to successfully create and market a screenplay. It includes "scribble exercises" every few pages--specific activities and questions to stir readers' reactions. Chapters in the book are: (1) Drama Is Conflict; (2) Satisfying…

In this lesson, grade 6-8 students analyze a variety of poets and their poetry by reading and listening to their work. Students then use information gathered from Internet resources to select a favorite poet and perform one of their poems for the class. During the four 30-minute and five 20-minute sessions, students will: analyze a variety of…

The basic communication course remains an important introduction to the discipline in that it introduces students to the discipline, acts as a service course to the institution, and provides a basis for developing speaking across the curriculum initiatives. The target population also remains primarily first- and second-semester freshmen. This…

Extending the idea of business cards to the literature classroom, this lesson plan discusses having students make business cards for characters and authors. During two 50-minute lessons, students will: identify appropriate symbols that relate to their authors or characters; interact with classmates to give and receive feedback; and explore how…

By making simple bookmarks, students in grades 6-8 practice summarizing, recognizing symbols, and writing reviews in these two 50-minute class sessions--all while writing for an authentic audience. Student objectives for this lesson are that they will: write summaries and reviews for books they read; identify appropriate symbols that relate to…

This performance guide is designed for teachers to use with students before and after a performance of "Little Women," adapted for the stage by Paulette Laufer and based on the novel by Louisa May Alcott. The guide, called a "Cuesheet," contains seven activity sheets for use in class, addressing: (1) From Novel to Stage Play…