Most often music radio stations use tip sheets and charts in selecting and scheduling music. To overcome the disadvantages of these methods, some radio stations have begun to use music call-out research. Data are obtained through theatre studies, shopping mall intercepts, mail surveys, telephone surveys, or through a combination of these…

Because the media have a powerful and pervasive influence on the way all people perceive ethnic groups, historians need to become directly involved in media presentations. Historians have four general roles when working with the media: as researchers/writers, as media interviewees and commentators, as historical experts for media presentations,…

A recurring question in the study of the specialized English used in various technical disciplines is the degree to which contextual variables--including subject matter--account for the particular distributions of lexicogrammatical features in texts of different disciplines. Two contextual variables related to role relationships in the semiotic…

Research on individual's response to emergency situations in the presence of others has produced conflicting results. The bystander effect is the label applied to inaction or the unlikelihood of assistance with others present. The social facilitation effect occurs when the presence of others energizes response; strong habit responses are…

To assess the context in which information is presented to readers and to know what demands information being presented makes of an audience, IBM designed three procedures to help gather such material. First, customer sites are visited to interview representatives from the intended audience and see the environments in which the information will be…

One way in which a sense of audience awareness was fostered in students in college composition classes was by creating an exercise designed to challenge them. Rather than simply writing essays to be read by the teacher, the students were guided in selecting publications that might accept and publish their articles. Although most students received…

Attempts to find exclusively Elizabethan solutions to the human problems in Shakespeare's plays often lead us to deny our own responses. (JH)

A one-week period of talk-show broadcasts from a Salt Lake City radio station was recorded and transcribed, in order to characterize the patterns of interaction which emerged from the talk between the six radio hosts and their callers. The coding system used focused on content and relationship aspects of communication. Results indicated that when…

Indicates that the link between audience attitudes toward the communicator and the type of message may be strong, especially when "bad news" is presented. (RB)

This response to the British Government's White Paper on Broadcasting examines the role of broadcasting in promoting interracial understanding. The following topics are briefly discussed: (1) the need for the media to recognize the diversity of tastes and interests in a multicultural society; (2) the need for flexibility, editorial independence,…

Emphasizing the need for sound logic in the decision making and policy making process, this paper equates the concept of rationality with the universal audience as a means of analyzing argument, evaluating rhetoric, and persuading audiences. The paper argues that the policy systems paradigm most approximates this objective within the context of…

Based on data gathered in a larger study of audience response to the debates held during the 1976 campaign for the presidency of the United States, a study examined the validity of uses and gratifications measures and explored how these measures were affected by differing levels of audience media activity. The data was drawn from telephone…

The third of four related manuals describing the goals and methods of an established developmental theatre project at the University of Colorado, this manual presents practical guidelines for producing a touring drama. With the audience as the focus in all of the suggested techniques and concepts, the manual discusses financing, casting, the…

A radio audience survey of 110 sample geographic clusters in the Santa Barbara, California, area served a twofold purpose: the construction of a demographic profile of audience types according to radio format choices, and the identification and analysis of various audience subgroups. A skip interval technique of these geographic clusters resulted…