This paper examines the portrayal of shopping malls in the films of the 1980s and attempts to "narrativize" the trend found between the films as the story of a subculture as it adopts and develops a belief system based on consumerism. The paper begins with an exploration of the evolution of the mall as a modern meeting place and center…

An examination of key symbols and structures of the recent film, "Fried Green Tomatoes," reveals the nature of the process of coding representations of the real world and its effects. The movie depicts two parallel stories of female friendship. Changes and development of the characters are primarily portrayed through changes in their…

Children's emotional responses to films are the focus of the four articles in this issue designed for media specialists and educators. Following an editorial discussing the responsibilities of media as put forth by Bruno Bettleheim, the first article presents a methodology and rationale for using story films to encourage children's exploration of…

Rhetorical studies of the media during the past decade have tended to focus upon specific types of media such as music, television, film, and radio. Most recently, however, rhetorical studies such as James Chesebro's "The Media Reality" suggest that rhetorical critics are moving toward an examination of the collective influence of the media in…

Teachers often impose old, literary perceptual patterns on the visual arts. (JH)

Students who are learning techniques for producing television programs and films often require guidance in three areas: acquiring knowledge of traditional art forms, obtaining audience feedback to their productions, and assessing their own capabilities and creative potential. This paper describes a programmed course of self-instruction that may be…

The positive and negative aspects of using film as a medium for inducing change in developing nations are explored in this issue. Critics of the use of film for development cite (1) the culture specific nature of film content of foreign produced films; (2) the technical, economic, and logistical problems of in-country production; and (3) lack of…

IN "EDUCATION FOR LIBRARIANSHIP RE NEW MEDIA," CAROLYN I. WHITENACK GIVES A BRIEF OUTLINE OF LIBRARY EDUCATION AND STATES THE PHILOSOPHY, STANDARDS, AND PATTERNS OF CURRICULUM RELATING TO EDUCATIONAL MEDIA AT THE GRADUATE AND UNDERGRADUATE LEVELS. JOHN M. MORIARTY DISCUSSES "EDUCATION AND TRAINING OF THE FILM PRODUCTION…

THE PURPOSE OF THE STUDY WAS THE DEVELOPMENT AND EXPERIMENTAL TEST OF TWO VERSIONS OF A SEVENTH-GRADE SCIENCE FILM. SPECIFIC OBJECTIVES WERE (1) TO PRODUCE TWO VERSIONS OF A FILM, ONE OF WHICH CONTAINED INSERTED QUESTIONS, AND (2) TO COMPARE THE EFFECTIVENESS OF THE QUESTIONS IN DEVELOPING AN UNDERSTANDING OF CONTROLLED EXPERIMENTATION. ALL OF THE…

THIS PROJECT WAS DESIGNED TO EVALUATE THE POSSIBLE AND EFFECTIVE USE OF AUTHENTIC AND UNREHEARSED CLASSROOM FILMS IN LIEU OF DIRECT CLASSROOM OBSERVATION. TWO CONTROL AND TWO EXPERIMENTAL GROUPS WERE ARRANGED WITHIN AN EDUCATIONAL PSYCHOLOGY COURSE, AND A NEW SYLLABUS WAS PRODUCED. NEW TESTS WERE DEVISED TO MEASURE MORE ACCURATELY ANY DIFFERENCES…

Authoritative European research in audiovisual aids to learning is cataloged and summarized for the first time in this publication. The period covered is 1945 to 1963. Items are arranged by reference numbers which are based on 10 subject catagories: films, still projected media, non-projected media, museums, perception, radio, discs and tape…

To help teachers assess students' affective responses to teaching films, a scale as established and displayed graphically under which reactions may be rated as positive/active, positive/passive, negative/active, and negative/passive. Procedure in using the scale is explained and a "film reaction sheet" provided. Suggested ways of utilizing the…

In response to the growing importance of gathering and preserving films and television programs, this text focused on the technical problems faced by film archivists in storage and use of visual media collections. Section one presents a technical description of the physical characteristics of film, and includes discussions with film manufacturers…

Audiovisual technology can change the teacher-learning situation if various types of visual aids are employed in teaching English in the secondary grades. The use of overhead transparencies is an excellent way to prepare and present the student's ideas. Student's assignments can be produced on transparencies and projected for evaluation by the…

Containing 4,500 items available for sale and/or rent, this catalog lists 16mm films, motion cartridges, audiodiscs, audiotapes, slide sets, and film strips available through the National Audiovisual Center of the General Services Administration. The materials are listed in subject order, in alphabetical title order, and by producer code. In…