Asserts that scholarly writers often ignore their audience when writing for publication. Offers suggestions for editors to help scholars write to communicate and be read. (PRA)

Discusses a study of "Channel One," a commercial television news program for high school students. Discusses supporters' and critics' reactions to the service. Reports that most Channel One commercials are aimed at teens and feature teen characters and pleasure/attractiveness themes. Suggests using the commercials as the focus of…

Relates a classroom teacher's observations of how students, working in pairs consisting of one English-as-a-Second-Language student and one remedial student, help each other to move forward in the writing process. (PRA)

Argues that, by identifying physicist Erwin Schrodinger's book "What is Life?" as inspirational community-forming discourse, it is possible to recognize the rhetorical artistry of his negotiation between two audiences. Notes that the book builds common ground, applies productive ambiguity at a key point of collision, and skillfully…

Tests the impact of cable, VCRs, and remote control devices on fear of crime and interpersonal mistrust. Finds that interpersonal mistrust was linked to greater exposure to cable's broadcast-type channels, but fear of crime and mistrust were negatively related to increased exposure to specialized cable channels. Finds fear of crime linked…

Chronicles a poetry session conducted in a state mental hospital. Notes that nothing in the session corroborated the staff's grim warning that the level of the hospital population was low. Suggests that poetry therapy can be an instrument for the restoration of heart and mind. (RS)

Describes a model for developing interactive multimedia instructional applications called the instructional system development life cycle (ISDLC). Focuses on the pre-design analyses, including task/concept analysis, audience analysis, objectives analysis, constraints analysis, and cost/benefits analysis, that will ensure a pedagogically effective…

Emphasizes the importance of teaching elementary students performance and audience etiquette through example and repetition. Contends that elementary music teachers can educate their students about certain "ground rules" for social conduct through basic standards for students when in the role of performer and audience member. (CMK)

This interview with Christopher Paul Curtis, an award-winning author of novels for young readers, discusses combining elements of the author's own family heritage with American history; writing about race that appeals to black and white readers; the history of race relations; the use of humor; and thinking about the audience. (LRW)

Examines five versions of the Cinderella story. Argues that children's fairy tale drama presents female beauty as a moral absolute, not merely as a physical characteristic. Cites feminist theories of the female body to demonstrate ways in which fairy tale drama establishes female beauty as an unchanging, "universal" concept. Considers…

Describes an extension of dialog journals, audience journals. States that, with the advent of e-mail, English-as-a-Second-Language (ESL) students can send their journals to an "E-partner," and they can also make meaning by summarizing their E-partners' journal entries which are sent to both E-partner and instructor. Suggests that this…

Builds on arguments in risk communication that the predominant linear risk-communication models are problematic for their failure to consider audience and additional contextual issues. Argues that "risk" is socially constructed. Argues for an approach that involves the public in fundamental ways at the earliest stages of the…

Presents a review of the literature on reader-focused text evaluation. Gives an account of the document characteristics that can be evaluated and considers the possible functions of evaluations making a distinction between verifying, troubleshooting, and choice-supporting research. Presents an overview of methods appropriate for the various…

Analyzes the results of using focus groups for the evaluation of a safety manual for a large chemical company. Discusses the main advantages and disadvantages of focus groups. Describes how this method was applied in the specific situation and discusses the value of the method. (SG)

Explains how revising patient-education materials provided for undergraduate technical communication students a review and reinforcement of principles they had studied all semester, such as accessible organization of information, audience analysis, use of formatting and graphics to enhance communication, and clear sentence structure and diction.…