Author used a study of writing ability in the age group 11 to 18 and presented a model, which seeks to distinguish various types of audience-orientation in pupils when they are engaged on a piece of written work. (Author/RK)

Advocates a composition program based upon such "structure models as: writing workshop-classes, resource person-teachers, peer-audiences, and respondent-evaluators. (RD)

Despite the success of Sesame Street," this highly acclaimed television program for preschoolers still struggles to reach its prime target--the children of the poor. (DM)

Examines the programing and audiences of two small rural commercial radio stations in the Jordan and Punata provinces. Shows how these stations have interacted with the local culture and how they offer significant potential for development. (PD)

Reviews the history of the most widely used device for measuring mass media audience reactions. Notes that competition and the expensive media environment have led communication scholars and policymakers to a revived interest in this device and qualitative audience measurement. (PD)

Offers brief descriptions of research concerning (1) media bias toward business, (2) foreign affairs coverage in elite and mass periodicals, (3) how emphasis on people affects coverage of crime, (4) antisocial and prosocial behavior on prime-time television, (5) network news coverage of Iran, and (6) magazines' reporting on insects. (FL)

Examines the perceptions of elderly viewers about the usefulness of television commercials in making consumer decisions. Variables considered include frequency of viewing, as well as education, race, age, sex, occupation, and income of viewers. Differences in education levels and income seem to be more important than age group. (JMF)

Two approaches to the teaching of composition at the college level have evolved: concern with correctness and concern with expression. If the place of the audience in written communication is emphasized, it will be easier to make students see the difference between self-expression and self-indulgence. (MLW)

Discusses the significance of rural realities and values in intended effective communication exercises as well as problems in conducting research at the village level. Highlights results of surveys of the impact of the Satellite Instructional Television Experiment (SITE) programs on two Indian villages. (JMF)

Points to trends in yearbook production during the 1970s, notes changes in the student reader and in the types of stories featured in yearbooks, and predicts trends in yearbook production of the 1980s. (GT)

A model for register description is suggested that can be interactive with the study of language function in certain literary texts. Pupils at several levels can appreciate the nature of literary discourse more fully and make stylistic evaluation when encouraged to recognize situational determinants in language use. (Author)

The author analyzes the series form of television program, particularly the qualities and functions of the continuing characters and their relationship to the plot. He discusses the reassuring psychological effects of a TV series on the audience and the implications of a decline in this type of programing. (SJL)

Circulation of individual titles held by Wellington Public Library (New Zealand) were compared before and after television dramatizations of the works had been aired; the objective was to establish whether readers' choice of title was influenced by television. Results showed no statistically significant increase, indicating that television…

Finds that picture books are difficult to define--are they a separate genre or a format? Lists six variations on picture books. Presents a workshop designed to raise teachers' consciousness about picture books--activities can be adapted for students. Gives five questions for stimulating student response, using the books discussed. (PA)

Studied preschool children's inability to distinguish fantasy from fact utilizing the case of the popular movie Jurassic Park and the subsequent false information children obtained about dinosaurs. Described attempts made by teachers to address the resultant aggressive behavior and false knowledge gained and replace it with constructive knowledge.…