Approximately 300 annotated references to research on the impact of television and other visual media on the behavior and development of children are presented in three sections of this bibliography. The first section consists of reports about the type of fare offered to the public and the values and picture of life it presents. Literature in the…

The effects of spot television commercials during political campaigns were studied. A telephone survey was conducted to see what effect such commercials had on voters in the 1970 Wisconsin and Colorado gubernatorial elections. The results showed that this approach is the most efficient way of reaching a vast majority of the electorate, although it…

It is difficult to obtain reliable data on the nature of the audience for international broadcast programs in Asia (e.g., those beamed by the Voice of America or Radio Japan). However, analysis of listener mail and some survey research have provided a fairly clear profile of the audience: young (ages 15-34), well educated, urban, male (but with a…

This study developed a test to measure Anticipated Communicative Anxiety (ACA), the tendency of persons to expect to be anxious or frightened when they must express themselves orally. First, it was found that ACA could be both reliably and validly measured by a test on which subjects were asked to estimate on a seven-point scale how much fear they…

In the first section of this paper, the author presents a rationale for incorporating audience responses as a teaching strategy in the basic speech course. The rationale is based on the goal of the course, which is to modify the student's communication behavior and his sensitivity to the forces which affect the communication process. The author…

When we communicate we are participating in a relationship with another person we value. (JH)

Advocates emphasizing invention or substance of writing first, and suggests that peer evaluation will provide a necessary audience for student writers. (MKM)

Defines and operationalizes the concept of media interaction, which implies that the audience member experiences "interaction" with, and in many cases identifies with, persons in the media content. Presents a model of media interaction and the results of surveys conducted to explore hypotheses derived form the model. (JMF)

Concluded that the 44 fourth-grade subjects were not highly proficient at adapting messages either to listeners or to readers, but that such adaptation in writing lagged behind adaptation in speaking. (DD)

Examines the many possible methods used by instructors who work with dramatic action: in educational drama, drama therapy, social drama, and theater. Discusses an emergent taxonomy whereby instructors choose either spontaneous/formal, overt/covert/, or intrinsic/extrinsic methods. (JC)

Lists 10 ways to involve students in the teacher's writing that can be beneficial to both teachers and their students. (MS)

Studies original and revised essays of 60 university freshmen to determine the effects of attention to audience on improving overall compostion quality. Finds audience attention effective as a revising strategy but more effective as a drafting strategy. (NH)

The exploratory study determined whether Spanish language-use patterns employed on a television program accurately reflected language use patterns of the target culture as perceived by members of that group. Findings indicated over 50% approved of the show's language use because they attributed to it the intent of legitimizing bilingualism. (NEC)

Explores the implications of envisioning theater and drama in education as a "laboratory for learning," citing that Theatre-In-Education fits the laboratory model by integrating formal theater as aesthetic experience with informal drama as a learning medium. (MM)

Argues that the best way to encourage writers is to allow that their writing has a real purpose and a real audience. Discusses how unself-conscious response to the purpose of writing is more useful than responses that attend only to technique and form. (SRT)