Using data from a 1980 study of Iowa caucus and state nominating convention attendees a study investigated the newspaper and television use of political activists and opinion leaders or elites. Demographic and psychological variables were used to explain differences in media use behavior between the two groups, as well as to determine how the…

A study examined (1) how the use of interpersonal information sources, the use of print media sources, and the use of radio sources are interrelated for agricultural decisions, and (2) which patterns of media use or interpersonal source use are most closely associated with knowing recommendations made by agricultural extension services and with…

A study tested an information processing model that incorporates the concepts of episodic and semantic memory. The model was designed to provide for the concurrent study of three advertising and communication variables: product involvement, message appeal, and distraction in viewing conditions. Among the five hypotheses being tested were that…

This 2-year study was conducted to investigate the nature of religious television, its viewers, and its effect on mainline or other local churches. Four specific areas were addressed: the nature of the viewing audience, the content of religious television, the appeals and satisfactions (uses and functions) of religious programs, and behavioral…

The decline of manners prevalent in American audiences can be reversed only by finding and addressing the causes for poor behavior. One theory suggests that social stresses have a ripple effect, eroding generosity and spawning a meanness of spirit that is eventually reflected in audience behavior. A related theory suggests that audience rudeness…

Based on an audience study conducted in London to investigate the educational relevance of the differentiated response of young people 11 to 16 years old to popular culture, this paper discusses: (1) the reason why this and further studies of this type are needed; (2) the main findings of the study with emphasis on the way in which young people's…

The purposes of this survey of television viewers were to investigate their personal experiences with crime and perceived competence to deal with it, and to study their perceptions of the likelihood of crime and fears of personal victimization. Members of a London Panel maintained by the Independent Broadcasting Authority's Research Department for…

This paper argues that the effectivity of television lies in the complex effects it generates by operating in specific ways on the line of in-difference, i.e., a particular structure of self relationship enacted in the relation between identity and difference. Using a theoretical and critical framework, the paper presents an analysis of three…

This paper analyzes the ways in which members of different ethnic groups decode the worldwide hit television program Dallas, and suggests answers to the question of how such a quintessentially American cultural product crosses cultural and linguistics frontiers so easily. The program was studied with the intent of observing the mechanisms through…

This paper examines a proposal for a possible second Norwegian television channel (TV 2) which has attracted interest from all parts of Norwegian society. Some major dimensions that pertain to the TV 2 issue are set forth and discussed, including: (1) whether or not a new channel should be established; (2) whether it would be a commercial or…

This paper addresses questions about the processes involved when viewers "make sense" out of the diverse visual and aural signs of a television program and then render that sense in a spoken account. A pilot study was conducted to explore the manner in which modes of viewing, and talk about viewing, include or exclude recognition of…

This annotated bibliography of 23 articles from the ERIC database on publishing student writing is addressed to anyone interested in publishing student writing as part of an instructional approach to teaching writing skills. An overview section includes representative articles, and a section on strategies for publishing follows. The two remaining…

Successful speech should rest not on prepared notes and outlines but on genuine oral discourse based on "data" fed into the "software" in the computer which already exists within each person. Writing cannot speak for itself, nor can it continually adjust itself to accommodate diverse response. Moreover, no matter how skillfully…

Revision poses a curious problem for the theorist because it is as difficult to define as it is to direct. Not only does it imply and require re-vision, or re-seeing, but also the prior existence of a vision, a "seeing," encoded in text. The theoretical problem of revision is further exacerbated by the issues of discourse convention and…

Contributing to research delineating the cognitive processes of writers who are revising their own texts after feedback from members of their intended audience, a study (1) determined whether more able writers would be more responsive to their readers' feedback than would less able writers; and (2) verified results of a previous study indicating a…