Jones suggests that Johns' article recommending extensive use of real or authentic audiences in English-as-a-Second-Language (ESL) or English-as-a-Foreign-Language (EFL) writing has pushed the value of authenticity too far. Johns' notes basic disagreement about some of the things ESL/EFL teachers can and should do and recommends a collaborative,…

Alumni periodicals can play an important part in a college fund-raising campaign. It captures alumni interest in the institution, provides news about campus events, and can highlight specific campus needs. Such periodicals can cover campaigns in several formats: features, news articles, dedicated section, annual report insert, regular column, or…

Suggests a method for extending feminist critiques of technology to technical communications issues, especially the balancing of gender biases. Provides possibilities for the application of feminist theory to technical communications. (HB)

A discussion of comprehensive advance planning for college performing arts programs outlines specific planning needs and looks at six myths about the audience for arts programs, particularly among the college student population but also including the surrounding community and other age groups. (MSE)

Examines the process of media supplementation in the Stanford Five-City Multifactor Risk Reduction Project, a long-term trial of communitywide cardiovascular disease risk reduction. Indicates that accessible awareness media disseminated early in the education campaign promoted use of information-rich depth media later. Suggests that information…

Looks at how the theories of William Perry and Jean Piaget explain choices students made in writing persuasive essays. Examines the implications of their theories for teaching persuasion to eighteen-year olds. (SR)

An informal survey of ghostwriters confirmed that communication is vital to success, with strategies including careful listening, getting to know the speaker well, understanding the audience, accurately reflecting the speaker's viewpoint, and fine tuning the mechanics and tone of the speech. (MSE)

This case study describes a project to design a performance support system that incorporated an electronic performance tool, computer-based training, and paper-based deliverables that resulted in lower development costs and improved job performance. Highlights include audience analyses, cost analysis, creative resource allocation, and feedback…

Offers four brief descriptions from composition/writing teachers of class activities that work well for them, addressing using a grocery list to help students understand why audience awareness is important; using group work to help students analyze literature; having students define and describe good writing; and helping students with specified…

Considers two very different fictional high school newspaper editorships to see how the "maestro" process works. Notes that the process is a management technique similar to brainstorming but in which one person keeps the planning meeting focused. Suggests that the effective maestro asks writers, photographers, and designers to trade places with…

Addresses the major issues in relation to media education in the United Kingdom focusing on the various approaches that have be used historically. Outlines what media education is not and what it could be and discusses why media education is important to democratic societies. Highlights some key terms in media education. (CMK)

Presents a colloqium in which five business communication scholars examined some of the dilemmas of business communication research. Discusses identifying research audiences; new knowledge versus practical problem solving; differences within the discipline; publishing research; and being hired, tenured, and promoted. (SR)

Describes how an eighth-grade language-arts teacher teaches poetry via performance. Describes how she introduces poetry, performance, and audience. Shows how students (even non-readers and non-achievers) quickly show great eagerness to do poetry with enthusiasm, excitement, and energy; and now perform locally. Includes a poetry portfolio outline…

Examines first graders' demonstrations of audience awareness in the context of Family Message Journal writing (in which children write a message to their families and receive written replies). Finds that the first graders demonstrated a sense of audience when writing for family readers, to get something they want, when prompted by their teacher to…

Describes two projects undertaken with the author's high school English classes in which students chose writing they wished to share with their own community, and then published it, in one case selling their class anthology to selected businesses around town. Describes the increase in enthusiasm for writing and care and professionalism caused by…