There is a wide range of communication needs in rural development programs, including the need to develop comprehensive communication strategies for program fulfillment. Such strategies call for communication specialists whose expertise transcends the "information" role and includes the whole process of development. This process must not neglect…

Assuming that radio listeners are more interested in programs where the pace is faster, two versions of a six-minute interview were devised and tested on 97 adult church choir members. Prior to the experiment, participants completed a questionnaire that requested information on their age, sex, education, radio station preference, and listening…

The expressionist theory of rhetoric, as presented in critical passages of selected eighteenth century texts, is examined in this essay. The introductory section of the essay discusses historical attitudes toward the relationship between grammar, logic, and rhetoric and points to the emergence and wide acceptance during the eighteenth century of…

A series of three experiments obtained objective measures of skilled and unskilled writing that was prepared in response to a potentially hostile audience. The principal differences between the two groups of writers were that skilled writers were far more likely than unskilled writers to go beyond the narrow constraints of the task, to generate…

The English department of a technical college has developed a writing program that uses real audiences and real situations to better prepare students for the communication requirements of their professions. The exercises for each class are focused on the course content. In an advanced technical communication course, senior design, the students are…

The purpose of this conference was to assess the technical feasibility of obtaining qualitative ratings to measure the effectiveness of public television. The state-of-the-art in qualitative ratings is discussed in terms of a review of the Corporation for Public Broadcasting's past and current qualitative research efforts, international approaches…

This report examines the impact and effectiveness of an educational program (Discovery Corners) offered by the National Museum of History and Technology. The main objective is to offer feedback to museum personnel regarding the impact of museum exhibits and programs. The Discovery Corners program involves on-site presentations and demonstrations…

This paper traces the development of federal regulations of the broadcast industry aimed at controlling the industry's monopoly abuses within the United States, and describes the development of the industry's major network domination of the media markets and audiences throughout the world. Suggested reasons for this transnational domination…

"Quasi-mass media," refers to a type of communication and communication media that lies between mass media and interpersonal communication. This paper defines quasi-mass communication in terms of its messages, how it is generated, and audience membership, and discusses its uses in promoting political and community development,…

In order to determine the effects of writing for different audiences and in different modes of discourse on the syntactic complexity of compositions written by sixth and tenth grade students, 240 students were asked to write in three different modes (argumentive, descriptive, and narrative) to be read by a teacher and a best friend. There was a…

Two hundred forty college undergraduates participated in a study of the effect of camera angle on an audience's perceptual judgments of source credibility, dominance, attraction, and homophily. The subjects were divided into four groups and each group was shown a videotape presentation in which sources had been videotaped according to one of four…

The objective for the National Broadcasting Company (NBC) is leadership that grows from excellence. This type of leadership requires that the network serve the diversity of the total population, present programs that develop new approaches to viewers' interests, strive for excellence in craftsmanship, program content, and management, and exercise…

A study was conducted to explore the relationship between a child's exposure to television content portraying various levels of physical agression, verbal aggression, altruism, and affection, and that child's enactment of these four types of behavior under different conditions of parent-child co-viewing and discussion of the television content.…

An economic analysis of television programing was conducted focusing on the public welfare implications of alternative market structures and policies in the broadcasting industry. Welfare was measured by the sum of producer's and consumer's surplus. It was demonstrated that any of the private market systems considered contain biases against…

From birth to age 18, the average child spends more time watching television than in the classroom. During the developmental years when the boundaries between fantasy and reality are not clear, a child is exposed to massive doses of violence and killing. Sex roles and stereotypes are also given a lot of air time. By not placing the child in an…