This study investigated the effect of the sex of an oral interpreter and the sex of the dramatic character portrayed on audience evaluation of performer effectiveness and audience comprehension of the passage presented. Two interpreters, one male and one female, each performed six monologues, three of which were feminine and three of which were…

Though the use of educational radio has fallen from fashion, for three reasons it deserves reconsideration as a valuable educational tool: 1) it is economical, costing only a fraction of the required expense to deliver the same material via television; 2) the effectiveness of radio-based instruction has been shown to be equal to that of…

This journal provides a focal point for the collection and distribution of systematically processed information about theory and practice in theatre. Part of an irregularly published series, this issue contains investigations of the interaction between director and actor in rehearsal, a possible diagnostic system for evaluating student acting…

The Federal Communications Commission requires that applicants for new broadcast licenses and for changes in existing licenses must demonstrate that they have attempted to ascertain the problems, needs, and interests of the residents of their community of license and of other areas they undertake to serve, and must propose broadcast matter…

Based on the author's experiences in executive positions in both the British Broadcasting Corporation (BBC) and Independent Television (ITV), this survey offers his personal views on the purpose, achievement and shortcomings of the television industry. The history of the BBC and its commercial counterpart, ITV, is chronicled. After examining the…

To assess public response to five science programs shown on National Educational Television, questionnaires were sent to selected high school and university science teachers, and two programs were shown in private screenings to sample groups of adults and students. Responses to the questionnaires showed that a large majority of those answering had…

A study was conducted in conjunction with the first public announced broadcast of dual audio television--a new method of combining simultaneous radio instruction and commercial entertainment TV. The study was designed to determine the audience which would be attracted to dual audio, the practicality of such instruction, and the correlation between…

This book explores the sociological implications of the type of feature films produced in Hollywood. The origins, growth, and economic structure of the film industry are studied with the methodology of social science. The sociological implications of the personal roles projected by film stars and the "world view" implicit in Hollywood…

The "two-step flow" theory of mass communication posits that people are less influenced by the mass media themselves than by those who watch the mass media. Hypotheses were that the two-step flow would predominate in the dissemination of four major news events among college students and that the students' most frequent "source" of knowledge for…

A supplementary survey of Dissertation Abstracts and other periodicals in English has resulted in this updated bibliography which covers material published since the original survey in 1968 (ED 037 060). Unlike the original survey, however, no German dissertations are listed. The works are divided into two categories: dissertations or other…

After outlining the qualities necessary in a good radio or television manager, the book describes his duties which fall in three major areas: programming, engineering, and sales. It discusses the relationship between the station and its audience in detail. Sections on radio and television programming describe the way most stations operate and…

This sociological treatment of mass communications analysis first discusses the theories of audience behavior, then turns to the organization of media production, and closes with a study of performance. The book covers audience needs and gratifications, the history of British press and broadcasting results of systems of media distribution, the…

To unravel some of the contradictions in opinions about the effect of mass media on viewers, an integration of mass media research and sound sociological theory is necessary. This paper reports the results of an attempt to apply sociological theories of socialization to a sample of Australian children and their reactions to film and television…

Concluded that (1) reliance on television news correlated negatively with knowledge of issues; (2) reliance on newspapers did not correlate at all; (3) focused television news correlated more highly with knowledge of issues than did general television news use; and (4) for newspapers, both focused and general use had strong correlations with…

Analyzes the commentary on the 1984 U.S. vice-presidential debate between G. Ferraro and G. Bush. Suggests that verbal references to the quantity and quality of emotion differed according to whether or not the observer politically favored the candidate. (NKA)