'Motionese' can be defined as an exaggerated and repetitive action. It induces preference and learning in infants. However, which action component of motionese promotes infants' preference and learning remains largely unknown. In this study, we focused on inefficiency and toward-ness of action. Our study demonstrates that observing an inefficient holding out action can induce a visual preference in 4-month-old infants and learning in 10-month-old infants through eight experiments (N = 192). We found that when infants observe inefficient holding out action, the action attracts their attention and facilitates learning about the identity of the toy object accompanying it, especially when people direct inefficient actions towards them. Our findings indicate that both action efficiency and toward-ness may be key factors in infant learning.