In devising an inventional scheme for considering black communication behavior with possible implications for a more general theory, four constituents must be considered: frame of mind, scope of context, structure of code, and delivery of message. The concepts of rhythm and styling seem indicative of the black frame of mind, while the contextual…

This study evaluates the impact of the first year of "Sesame Street" on preschool televiewing audiences in five sites (Boston, Mass., Durham, N.C., Phoenix, Ariz., suburban Philadelphia, and northeastern California). Chapter I introduces evaluational questions and the research strategy. Chapter II presents sampling procedures for pretest…

This book is divided into three conceptual areas: a general presentation of listening behavior and its place in the communication process, the major social and psychological processes involved in the selection and cognition of aurally received data, and remedial measures for both the speaker and the auditor. "Listening behavior: an overview"…

An attempt to synthesize primarily experimental studies of the process of social influence is presented. The point is made that each of us is involved in the process of social influence, both because we often attempt to influence someone else, and because we are constantly targets for attempts at social influence. This book is divided into four…

Researchers have been slow to acknowledge the salient role communication can play in motivating people to adopt more healthy lifestyles. Because persuasive messages increase awareness and can increase health promoting behaviors, it is important to determine the most effective health promoting messages in various health contexts. Thus, the primary…

As a major element of societal multicultural education, the mass media disseminate information, images, and ideas concerning race, ethnicity, culture, and foreignness. The multicultural media curriculum functions whether or not media makers actually see themselves as educators and whether or not viewers are aware of the role of media as sources of…

The Radio-Television Journalism Division of the proceedings contains the following 11 papers: "In Whose Best Interest? FCC Deregulation and Local News: How Cross-Ownership, National Caps, and Duopolies Are Addressed in Three Commissioned Studies" (Laura K. Smith); "Remembering the News: The Effect of Chronological Presentation of…

Explains the use of the Times Network System's (TTNS) Electronic Mailbox in the classroom, discussing advantages and disadvantages, and suggests conditions favorable to a successful program. (NH)

Guidelines are offered and suggestions made for creating a student recruitment video that captures and keeps prospective students' attention. Illustrations are provided from the experiences of colleges, universities, and private schools. Topics, techniques, style, and cost control are discussed. (MSE)

Self-evaluation is unfamiliar to most college students. Teachers can use varied approaches to support students in overcoming unfamiliarity with self-evaluation, lack of confidence in describing learning, writing difficulties, evaluation difficulties, discomfort discussing academic problems, cultural bias against self-evaluation, emotional…

Discussion of library activities at the Bensenville (Illinois) Public Library to promote lifelong learning focuses on services to the Hispanic community, including defining the target audience; family literacy programs, including home visits to help explain and promote library activities; and community involvement. (LRW)

Examines the role of television in media education and investigates methodological and organizational principles adduced for the study of media during Mediamix, a weekly television program for 10- to 14-year olds shown on TV Malta. Results of an evaluation of the series, including surveys of viewers and teachers, are reported. (Contains 23…

Examines African-American family life portrayals (BFLPs) on commercial television during the 1985-86 season, and considers BFLPs as a model for social learning by children. Analysis of the "Cosby Show,""227," and "Charlie & Company" indicates that more positive BFLPs are emerging, which may provide possible role…

Describes a study of fifth graders interacting with their teacher, local, and distant peers over a telecommunications network, that focused on how the information exchanges impacted students' development of audience awareness in written compositions. Analytic and holistic scoring procedures were applied to determine differences in students'…

Compares the ratings assigned to audio and videotaped vibrato performances of inexperienced and experienced violinists and violists. Rated the performances on five vibrato factors: width, speed, evenness, pitch stability, and overall sound. Although the experienced players were consistently rated higher, the results suggested that visual cues may…