Many scholars have sought to link the rise of right-wing populist movements, like White Christian Nationalism (WCN), to the impacts of political-economic structural changes, such as globalization and financialization. Although these structural changes may explain some grievances, they do not explain why people express those grievances in the language of right-wing politics. This paper examines evidence of the rise of right-wing politics in rural America, including WCN. It then explores cultural dimensions of the rightward shift by describing the decline in local journalism and the rise of right-wing Christian radio and other media that supplied the symbolic material that people used to articulate their grievances as political-economic restructuring accelerated.