This article argues for using discourse analysis in business and management curricula to increase language awareness. To that end, an ecolinguistic discourse analysis approach (Stibbe, 2015a) for teaching sustainability is proposed. The article first explores sustainability discourse in two chief executive officer letters to shareholders followed…

This study examines how and why 20 instructors (17 tenure-line and 3 nontenure-line) in introductory service courses enact their pedagogical values and address current concerns (e.g., personal branding, LinkedIn, and applicant tracking systems) when teaching résumés and cover letters. Research methods included a demographics survey, qualitative…

In increasingly online higher education environments, instructors must develop positive and community-oriented learning environments, equivalent to, if different from, face-to-face learning experiences. Connectivism and communities of inquiry are complementary theories that facilitate the design and development of online learning and enable online…

This article describes a four-month-long MBA course on business communication taught at NUST Business School, National University of Sciences and Technology, Pakistan. A workshop-style approach was adopted in the course that helped the students break their emotional glass ceiling and become comfortable in their skin. The course enabled the…

While there are many measures of anxiety, there are few measures or descriptions of confidence. This study considers students' perceptions of what it means to be or to look confident during undergraduate presentations. Findings show students placed high value on effective posture as the most common behavior that was causally connected to a…

Conceptual understanding is important for professionals because a broad and deep synthesis of knowledge enables flexible and original thinking in complex problem solving. However, little is known about the appearance of conceptual understanding at the student level. This article therefore investigates the appearance of conceptual understanding in…

This article describes a course design that offers an innovative approach to using client-based projects (CBPs) in technical and professional writing. It shows how teachers can incorporate CBPs in hybrid or fully virtual instruction, adapt it for a quarter or semester, and tailor it to meet students' needs. While there are standard writing…

Thematic analysis of interviews with 22 managers highlight their perspectives on exemplary and unacceptable workplace communication skills. Exemplary skills were perceived to be relatability, documentation, and audience awareness/adaptation, while unacceptable skills were verbal aggression, deception, and defensive communication behaviors. The…

This case study explores corporate social responsibility (CSR) through the perspective of communication professionals at a large financial services firm. These employees rely on both external communication through formal reporting as well as informal internal communication to understand CSR activities, and tend to describe CSR by what it means…

This study investigates how students perceive the outlining process. Students in two business communication sections completed a survey regarding outlining perceptions and reasons for outlining or not. Using qualitative content analysis and qualitative coding, the researcher and an independent coder analyzed 34 students' responses regarding…

This article examines the effectiveness and impact of the AIDA (Attention, Interest, Desire, Action) persuasive strategy versus more direct rhetorical strategies. Approximately 142 individuals in the 18 to 25 age range participated in this study, which compared the persuasiveness of pairs of fundraising messages. Our preliminary findings indicate…

Although the relationship between language and economic activity has long been a topic of scholarly research, much of it building on the work of Raymond Williams and Pierre Bourdieu, recent attention to the commodification of language and its relationship to global economies and late capitalism moves this conversation in new directions. The…

This paper argues that linguistic skills and awareness are essential requirements for professionals whose work centres on language as a product. Brought about by the commodification of language in developed economies, language work such as brand consulting, text design or online marketing requires linguistic knowledge and resources that many…

Two studies investigated the effects of errors in German business letters written by Dutch students. Gaining insight into these effects is important since Germany and the Netherlands are one of the largest economically interdependent partnerships. One hundred and fifty-six German professionals rated letters with errors and letters without errors…

The research purpose was to identify (1) the problems encountered by academic and administrative staff in emails received from students, (2) positive and negative qualities of the authentic emails of higher education students, (3) functional explanations of the academic email, (4) the problems encountered by students in emails received from…