The study's main goal was to investigate the impact of various types of shocking content of provocative advertisements on brand recall and visual attention engagement. The experiment used the eye-tracker (iViewX RED500) to record the eye movements. Forty-one participants were divided into two groups. Provocative (drastic, religious, and erotic)…

Task-unrelated thoughts (TUTs) are frequent distractions from our everyday tasks, which can reduce productivity and safety during task performance. This necessitates the examination of factors that modulate TUT occurrence in daily life. One factor that has previously been implicated as a source of TUT is personally salient concerns. External…

This study was conducted to test the effect of the augmented reality-based program on the motivation, attention and conceptual skills of preschool children. The research was conducted according to the pretest-posttest control group quasi-experimental design: 13 participants (6 girls, 7 boys) in the experimental group and 13 (5 girls, 8 boys) in…

This study tested whether seeing others' typed messages while viewing video lectures affected learners' attention and learning performance. Participants viewed one of three versions of a video lecture: (a) conventional video lecture as control; (b) video lecture with others' programmed messages appearing onscreen when the instructor was giving…

Although multitasking with laptops and mobile phones has become endemic on university campuses, we still don't have adequate understanding of this phenomenon. There is especially a lack of qualitative studies offering detailed and rich description of how and why students multitask. This exploratory study provides a nuanced understanding of…

Attentional control in infancy has been postulated as foundational for self-regulation later in life. However, the empirical evidence supporting this claim is inconsistent. In the current study, we examined the longitudinal data from a sample of Swedish infants (6, 10, and 18 months, n = 118, 59 boys) across a broad set of eye-tracking tasks to…

Classrooms are noisy: when children are engaged in solo work, they also hear background babble, noise from outdoor, and people moving around. Few studies investigating the effects of noise on academic tasks use naturalistic stimuli. Questions also remain regarding why some children are more impaired by noise than others. This study compared…

Mind wandering is often defined as the phenomenon of one's attention drifting away from the current activity toward inner thoughts and feelings. In the laboratory, mind wandering is most frequently assessed with thought reports that are collected while people perform some ongoing activity. It is not clear, however, inasmuch the resulting…

University students' smartphone usage in academic settings is commonplace. In this dissertation, I aim to explore different sides of smartphone usage among university students to address the gap in prior research and reach more accurate findings. I utilized various research methodologies to examine the research objective. I started by observing…

Objective: The first objective of this research was to investigate the interrelationships of regulatory focus (i.e. promotion and prevention) and the ability to direct attention when studying. The second was to examine whether unobserved groups of individuals having distinct combinations of regulatory focus and directing attention differed on…

This study investigated the relationship between students' intrinsic learning motivation and mind wandering as well as the moderating role of teachers' emotional display and emotional labor strategies in class, drawing upon the attention-based view. With a sample of 1098 undergraduates, 159 teachers and 10 research assistants from a university in…

Bilingualism is a powerful experiential factor, and its effects have been proposed to extend beyond the linguistic domain by boosting the development of executive functioning skills. Crucially, recent findings suggest that this effect can be detected in bilingual infants before their first birthday indicating that it emerges as a result of early…

Although multiple review studies have supported the superior effects of an external compared with internal focus, these reviews are based on performance outcomes. Currently, the literature lacks knowledge regarding the effects of external/internal foci on individuals' perceptions, which may provide further explanations for how attentional focus…

The purpose of the present study was to evaluate the effects of multiple exemplar training and social reinforcement on the maintenance and generalization of joint attention initiations across toy classes. Three children with autism spectrum disorder (ASD) participated. After analyzing samples of joint attention initiations from neurotypical peers,…

Misophonia is an unusually strong aversion to everyday sounds such as chewing, crunching, or breathing. Previous studies have suggested that rates of autism might be elevated in misophonia, and here we examine this claim in detail. We present a comprehensive review of the relevant literature, and two empirical studies examining children and adults…