There is a need in the advertising industry for prediction--of the future in general, of the new communication technology, and of the implications for advertising. Studies of the future in other disciplines have identified at least four separate future trends relevant to prediction and preparation for the future in advertising: within specified…

The results of a project designed to perform a technical audit and a user audit of the Shared Cataloging Support Sub-System of the New England Library Information Network (NELINET) are summarized in a two volume report. This portion, Volume I contains the narrative text; Volume II (LI 004 446) contains various tabulations of collected data.…

The principal objective of the Ohio College Library Center is to lower the rate of rise of per-unit library costs while increasing the availability of library resources for use by patrons of participating libraries. A major procedural goal of the on-line cataloging system is to furnish cataloging personnel in individual libraries with…

As with all new programs, the costs associated with library automation must be carefully considered before implementation. This document suggests guidelines to be followed and areas to be considered in the costing of library procedures. An existing system model has been suggested as a standard (Appendix A) and a classification of library tasks…

The two major topics of the program portion of the meeting are automation and management. Allen B. Veaner's "Major Decision Points in Library Automation" is followed by notes from a brief discussion. Stanley E. Seashore presented main themes from "Staff Participation in Management," which is also followed by discussion remarks…

An automated service center was established to assist in developing improved and extended instructional materials services for all teachers and students in the public and private schools of an eleven county area in New York state through offering coordinated and automated purchasing, cataloging and processing of all forms of instructional…

The following areas were of particular concern in this report: (1) Bibliographical control, which is considered to be the overriding purpose of librarianship; (2) the library's organizational structure, which must undergo some essential changes if the library is to meet the new challenge; (3) professionalism, which must become common and…

As an instructional aid for beginning computer science courses, two systems are described which permit the automatic diagnosing and grading of student prepared problems. The first system, called SIM 610, is based on a simulator which performs by actually running student programs prepared for a simple tutorial computer used in the classroom. The…

The four papers included in this document are: (1) "Preparing Management for MIS" presented at the GUIDE-32 Meeting, May, 1971; (2) "Training Management for MIS" presented on March 17, 1970, to the Central New York Chapter of the Association for Systems Management; (3) "How to Unlock the Computer's Profit Potential" presented at the 1969 Spring…

Once a computer system has been established, and the capabilities exist for the kind of data manipulation which could produce either a book catalog, with as many access points as seem desirable, or catalog cards if desired, the next question to be resolved is whether a book catalog is an economically feasible substitute for catalog cards. The…

Information services provided by the reference librarians at the University of California at Los Angeles (UCLA) are outlined as an introduction to this document on projected services to the public by the Center for Information Services (CIS). The report discusses the types of data base which may be searched (bibliographic reference tapes, full…

Of the many intellectual models available for conceptualizing the communication process, one of the most appropriate is cybernetics. The logical and empirical requirements of a cybernetic model of communication are presented. Based upon a review of relevant findings in the social science literature, these requirements are utilized to create a…

The outstanding accomplishment reported in the fifth annual report of the Ohio College Library Center (OCLC) was the implementation, operation, and enhancement of the on-line union catalog and shared cataloging system. Another important development in the history of the Center was the decision by the Members to extend membership to include…

As research libraries have grown, a trend has developed to recruit specialists to support the administrative and technical functions of the library. Business, planning, automation, personnel, and facilities specialists are among those currently employed. Libraries which utilize such specialists experience significant gains in flexibility to…

The focus of the January 1975 meeting of the Association of Research Libraries (ARL) was the future of bibliographic records of library holdings. Speakers from the Library of Congress (LC) reported on historical problems associated with card catalogs and on plans for conversion to other forms. Speakers from large research libraries indicated a…