Design is not getting the attention it deserves in industrial arts, at a time when designed products are everywhere. Design is creative problem-solving to meet a specific need. Integrating design concepts into the industrial arts curriculum is not difficult; the author explains how to do it. (AJ)

Ways in which instructional design specifications for television production may be extended into a more precise domain, where forms of representation may be cataloged and culturally defined, are suggested in this study. Differences between film and television are discussed, and a distinction is made between format codes (i.e., culturally and…

These three papers consider various models and mechanisms for the achievement of industrial standardization. The first, "Duopoly Compatibility Standards with Partial Cooperation and Standards Leadership" (Sanford V. Berg, University of Florida) presents a model of duopolists producing differentiated substitutes, and considers the…

Successful makers of "persuasive films"--i.e., films which attempt to incorporate the viewers' attitudes in the message in order to influence them--were surveyed for this study to determine the procedures used in the planning and production of educational films. This survey replicated a 1981 study by Simonson, but included several follow up…

A guide to using public relations techniques to promote both everyday services and special events at libraries, this handbook describes and suggests ways to use library displays; in-house printing; the local media, e.g., radio spots and cable television; library programs; marketing and promotion; and fundraising, including the formation of a…

This discussion of the advantages and disadvantages of using television in an open university's distance learning program begins by examining the parameters of the use of television in distance learning, i.e., distribution, utilization, and production. It is suggested that television provides two unique presentational characteristics when used in…

Noting that the technological revolution in book production has led to more effective means of distribution and increased the number and variety of reading materials available in the world, this report examines several issues connected with the international circulation of books. Following a brief introduction to the subject, the various sections…

Designed for instructional television (ITV) policy makers and funders, students and their teachers in communications faculties, and ITV project team members, this manual defines the makeup of an ITV project team and the particular and essential roles played by educators and television production staff as the project develops. Advice is given on…

This compilation of guidelines for using and producing various forms of media begins with hints for bulletin boards and other displays, including principles of layout, elements of design, and use of color. Advantages and disadvantages of using overhead transparencies are then outlined. Recommended uses of transparencies are listed, and tips for…

This booklet is designed to help users understand the skills and concepts needed to develop effective computer assisted instruction (CAI) programs in any computer language and to polish and extend BASIC language programming skills. It assumes some idea of CAI and some BASIC programming (but not fluency), and can be used for self-study, in a…

The first of three sections in this booklet reviews ways in which printed and duplicated materials can be used within the context of the three basic instructional strategies, i.e., mass instruction, individualized learning, and group learning. The second section examines in detail the planning and designing of such materials for specific purposes,…

A sequel to the booklet "A Review of the Different Types of Instructional Materials Available to Teachers and Lecturers," this booklet begins by discussing the main educational uses of the overhead projector and its various strengths and weaknesses. Basic guidelines for using the overhead projector effectively are then offered, which include ways…

The first section of this monograph on community newspapers describes the patterns and trends of "grassroots journalism" in the Cleveland, Ohio, area. Based on interviews with 37 newspaper editors, the following topics are covered: origins and history, goals, organization and structure, method of production, advertising, content,…

To help educators improve school publications, this handbook discusses the reasons for school publications and presents guidelines for their production. Chapter 1 notes that school publications' purpose is to communicate. Chapter 2 discusses where to begin school publications and suggests focusing on people, making the publication's purpose…

Noting the difficulties communication departments have in providing students with television production opportunities, this paper proposes the use of cable television public access channels as a means of overcoming those difficulties. After defining and differentiating between local origination and public access programing, the paper discusses the…