To cultivate an online market share, companies must design marketing strategies specifically for the Internet. This article examines the nature of business on the Internet, highlighting demographics, user control, accessibility, communication, authenticity, competition, and security and proposes a marketing strategy, including targeting and…

Presents a teaching unit from the Media Awareness Network Web site that introduces students (grades six through nine) to ways in which commercial Web sites collect personal information from children and issues surrounding children and privacy on the Internet. Highlights: objective; learning outcomes; preparation and materials; the lesson; guided…

Describes university courses and programs in protecting computer networks and World Wide Web sites from vandals, cyberterrorists, and malicious hackers. Notes such courses are provided by East Stroudsburg University (Pennsylvania), Purdue University (Indiana), George Mason University (Virginia), and Texas A&M University. Also notes the federal…

Presents information for public libraries on computer-related vulnerabilities as the century turns from 1999 to 2000. Highlights include: general Y2K information; the Y2K Bug and PCs; Y2K sites for librarians; Online Computer Library Center (OCLC) and USMARC; technological developments in cyberspace; and a list of Web sites and Y2K resources. (AEF)

Who can be trusted on the Web? These days, with identity theft seemingly rampant, it's more important than ever to take all possible measures to protect privacy and to shield personal information from those who might not have good intentions. Today, librarians also have to take reasonable precautions to ensure that the online services that they…

Managing district information, web sites, and data security as well as supplying information on-demand are just a few of the tasks causing educational administrators to seek new solutions these days. The answer is to streamline the business of running schools by putting all information in one place so coordinated data and files can be accessed.…

Over the last two years, it has become evident that a behavior pattern of misuse and abuse with respect to technology is beginning to emerge in society. This outbreak of technology misuse and abuse is documented in continual news coverage on TV, in newspapers and on the Internet--both inside and outside of schools. The endless list of misuse and…

Protecting the critical infrastructure of this country is essential to the preservation of lives as they are now lived. The time has come for leaders in higher education to recognize and creatively respond to the opportunity and realities of protecting the national critical infrastructure. To do this effectively, the academy must embrace and…

Now it is increasingly critical that community college leaders become involved in network security and partner with their directors of information technology (IT). Network security involves more than just virus protection software and firewalls. It involves vigilance and requires top executive support. Leaders can help their IT directors to…

Choosing a strategy for controlling item exposure has become an integral part of test development for computerized adaptive testing (CAT). This study investigated the performance of six procedures for controlling item exposure in a series of simulated CATs under the generalized partial credit model. In addition to a no-exposure control baseline…

During the summer 2002 term, Oklahoma State University-Okmulgee's Information Technologies Division offered a one credit-hour network security course--which barely had adequate student interest to meet the institution's enrollment requirements. Today, OSU-Okmulgee boasts one of the nation's premier cyber security programs. Many prospective…

Ken Klingenstein has led national networking initiatives for the past 25 years. He served as director of computing and network services at the University of Colorado at Boulder from 1985-1999, and today, Klingenstein is director of middleware and security for Internet2. Truth is, this networking innovator has participated in the development of the…

Nowadays, college and university auxiliary services departments are turning to text messaging types of technologies to move a host of programs and offerings into the mobile environment. A July 2007 study by Youth Trends indicated that 95 percent of college freshmen come to school with a cell phone or other handheld device, and 78 percent of them…

Campus Canada promotes lifelong learning through the articulation of workplace and other experiential learning for academic credit. This paper describes the recent re-development of the Record of Learning (RoL) component of the Campus Canada's e-Portfolio System. In matching the academic members' desires for provision of secure e-transcripts with…

Much attention has been focused on the accountability, student learning outcomes, transfer of credit, and illegal file sharing provisions of the two related bills that have moved through the U.S. Senate and the House of Representatives to amend and extend the provisions of the 1965 Higher Education Act (S. 1642 and H.R. 4137). One of the…