Presents an essentially Bloomfieldian approach to language and language teaching; sees the concept of language as interplay between stimuli and reactions as the basis of a wholly creditable system of teaching, a tremendous number of textbooks, and a large number of language courses." (FB)

Presents a model of vocational theory which considers the problems generated by normative theories, using a cognitive model of behavior and incorporating life-style parameters. Outlines research implications of the model. (WAS)

Addresses communication between organizations and publics. Proposes an expanded theory of communication behavior that explains when publics will become active and interpenetrate the organization. Uses this theory in a study to identify publics that arise from corporate public affairs issues and suggests how the corporate communication manager…

Argues that the Southern sit-in movement of 1960, though appearing to have developed in the spontaneous manner described by classic behavior theory, actually grew out of preexisting institutions and organizational forms. Discusses the role of Black churches, colleges, protest organizations, and leaders in the movement. (Author/GC)

Contrasted three major theories on attitude change: cognitive dissonance, incentive, and social judgment. Results from student questionnaires provided little support for cognitive dissonance. Also provided credible, though overlapping, evidence for incentive and social judgment theories. Improvised role playing produced more change than did…

Presents a conceptual framework of the field of substance abuse treatment. Discusses the nature and characteristics of the legal, medical, traditional, and emergent models of substance abuse treatment. Notes implications for counselors. (Author/RC)