Indicates a strong link between product quality and national advertising. Shows that a positive correlation exists between purchase intentions and perceptions of brand quality. (RL)

Impact analysis culminates in the formulation of outcome measures that describe college impact in terms of demonstrable change in student attitudes and behavior. Outcome measures meet the data needs of state policy-makers as well as institutional planners, and thus invite external support and cooperation rather than control. (JG)

Presents a model for career decision making based on the sequential elimination of occupational alternatives, an adaptation for career decisions of Tversky's (1972) elimination-by-aspects theory of choice. The expected utility approach is reviewed as a representative compensatory model for career decisions. Advantages, disadvantages, and…

A discussion of the relationship between theory and practice in professional continuing education considers the different kinds of professional knowledge (according to its generalizability or explicitness), modes of knowledge (replication, application, interpretation, association), and the contexts of knowledge use. (MSE)

Describes the uses and potential uses of television for older adults including information access, structuring time, companionship, and social-psychological satisfaction. The impact of new technology (e.g., cable systems, interactive television, and specialized programing) are discussed. (JAC)

Computers make possible a variety of investigative and enforcement techniques. However, the technology of systematic data searching is subject to at least six sources of error, e.g., incorrectly entered data, none of which can be completely eliminated. Thus, a thought police as envisioned by Orwell remains a technological fiction. (RM)

The traditional concern with relevance or nonrelevance of unexamined documents is misplaced, and traditional measures of effectiveness should be replaced by estimates of direct utility of examined documents. (Author)

In the 2002-2003 academic year, a series of roundtable discussions was conducted to explore uses of data from the National Survey of Student Engagement (NSSE) for the improvement of student learning. This paper reports on one roundtable, held in June 2003 in Seattle, Washington. Participants included campus officers responsible for student…

Suggests that a new type of intensive interdependence among nation-States has emerged, centered on the generation and application of knowledge. The implications of this interdependence for the nation-States are considered, with the European Common Market as illustration. (Author)

Improvement in education clearly depends on improved management practice, which, in turn, depends on more effective information systems. The kind of management information systems needed in education in the seventies is referred to in the literature as a "fourth generation" system, one that focuses on the decision process and is developed in terms…

Article deals with two issues concerned with accountability, first, the gathering of information about how instructionally effective a particular instructional system is, and the second deals with the use of that information in making instruction more effective. (Author/RK)

The University of Georgia Information Dissemination Center is profiled. Emphasis is on the organization and services of the system which primarily serves 27 state supported schools in Georgia. Based on a recent survey, the impact of the service on the users is discussed. (DH)

This article presents the experience of an area vocational school to illustrate how counselors, with the help of a computer, can obtain locally validated test information useful in vocational counseling. (Author)

Article describes the changing concern from how to why for total organization development. (MM)