Content analysis of responses from 3,846 Australian Year 12 students identified people as the most useful information source on post-high school options, followed by publications and personal research. Some differences were found for those non planning postsecondary education. More than half named guidance officers as useful; parents were the…

Although baby boomers were not the sole focus of the American Association of Retired Persons' (AARP) website content on the issue of Social Security reform, their interests were addressed in a variety of ways. AARP provided information, position statements, a live chat forum, and message boards. Additionally, AARP had a partnership with the Rock…

Relevance theory, the premise that a hearer will make the effort to process a communication if he or she feels it will alter or enrich his/her cognitive environment, can be useful for increasing the effectiveness of advertising communication. It is particularly helpful for analyzing and improving the effectiveness of the creative devices often…

Findings from a study that explored the ways in which principals use information on school quality are presented in this paper. The effects of school level, years of administrative experience, students' socioeconomic status, and school performance are also examined. Methodology involved interviews and follow-up interviews with a total of 38…

This paper examines the institutional history of the United States government's efforts from 1946 to 1950 to gather, rationalize, and communicate to private industry, in the creation of the Office of Technical Services (OTS), the wealth of information that had been generated by scientists during the Second World War. Noting that U.S. information…

In the conduct of field studies, there are three different points at which data may be collected unobtrusively. The first is when there is a "search" for an area of study. The second point in which data may be gathered unobtrusively is when the researcher is attempting to further the analysis. The third point in which data are collected…

As Canadian colleges face clientele shifts, stabilization of staffing, increasing emphases on nontraditional programs and delivery systems, and changing job markets for graduates--all within a context of escalating costs and inflation--educational leaders are under increasing pressure to develop meaningful approaches to institutional evaluation.…

Describes current biomedical information networks, focusing on those with an educational function, and elaborates on the problems encountered in planning, implementing, utilizing and evaluating such networks. Journal of Biocommunication, T. Banks, Educ. TV-431N, U. of Calif., San Francisco 94143. Subscription Rates: individuals and libraries,…

Guidelines to facilitate the assessment and development of educational leadership decision-making skills are presented in this paper. Included are a review of traditional and contemporary concepts of the decision-making process, identification of appropriate techniques, and an analysis of four contemporary decision-making models by Thompson,…

A study tested a causal model of international communication media appraisal using audience evaluations of tests of two films conducted in the Philippines. It was the fourth in a series of tests of the model in both developed and developing countries. In general the model posited determinative relationships between three exogenous variables…

Designed to assist evaluators in selecting the appropriate software for the generation of various data collection instruments, this guide discusses such key program characteristics as text entry, item storage and manipulation, item retrieval, and printing. Some characteristics of a good instrument generation program are discussed; these include…

Changes affecting the delivery of information over the next 10 years are going to be more numerous, farther reaching, and more rapid than those experienced in the last 10 years. Technological, legislative, economic, and sociological factors are all playing vital roles in shaping the environment within which database information services operate.…

Despite investment in new research tools and techniques, the product development success rate has not improved within the last 25 years. One way to increase the success rate is to have the right information at each stage of the process. Today, a relatively new method of gathering information--online access to electronic files called…

Perspectives on facilitating the use of quantitative tools in higher education decision-making are offered. Suggestions are directed to those in the institution who will be working with decision-makers, with a focus on how such individuals can assist the decision-maker in the development and use of computer-based tools. The instigators of computer…