Presents a collection of science activities that have elementary students investigate how color can trick the eye and the brain. The activities involve working with contrasting colors, creating a rainbow, and exploring the connection between colors and words. An instructor reproducible features two color activities. (SM)

The relative contributions of slow and fast (online) components in a modified emotional Stroop task were evaluated. The slow component, neglected in previous research, was shown to lead to the prediction of a reversed emotional intrusion effect using pseudorandomly mixed negative and neutral stimuli. This prediction was supported in Experiments 1…

Visual short-term memory (VSTM) was probed while observers performed smooth pursuit eye movements. Smooth pursuit keeps a moving object stabilized in the fovea. VSTM capacity for position was reduced during smooth pursuit compared with a condition with eye fixation. There was no difference between a condition in which the items were approximately…

Bornstein, Kessen, and Weiskopf (1976) reported that pre-linguistic infants perceive colour categorically for primary boundaries: Following habituation, dishabituation only occurred if the test stimulus was from a different adult category to the original. Here, we replicated this important study and extended it to include secondary boundaries,…

Previous studies of the Stroop task propose two key mediators: the prefrontal and cingulate cortices but hints exist of functional specialization within these regions. This study aimed to examine the effect of task modality upon the prefrontal and cingulate response by examining the response to colour, number, and shape Stroop tasks whilst BOLD…

Our research addressed the question of whether sensitivity to relative reinforcer magnitude in concurrent chains depends on the distribution of reinforcer delays when the terminal-link schedules are equal. In Experiment 1, 12 pigeons responded in a two-component procedure. In both components, the initial links were concurrent variable-interval 40…

Eye movements of 32 newspaper readers (ranging in age from 22 to 50 years) were measured as they viewed four pages of varying use of color and black-and-white photographs. The eye-fixation data recorded by a computerized apparatus showed precisely where subjects looked, in what order they processed information on the page, and how long and how…

Discusses various topics in color chemistry, including the electromagnetic spectrum, the absorption and reflection of light, additive and subtractive color mixing, and the molecular structure of simple colored substances. (MLH)

Investigated two developmental implications: (1) that foci for color categories become established and stabilized earlier than boundaries, and (2) that focal judgments are always more stable than boundary judgments. Subjects were 20 kindergarteners, 40 third graders and 40 adults. (Author/SDH)

This study investigated the construction of sexual identity and sex stereotypes. A total of 32 mainly Caucasian, married primiparous parents attending birthing classes participated in a study of their buying habits and gifts they received prior to and after the birth of their child, and hence, before and after the child's sex was known. Under both…

Xerography is one of the major channels through which a union in art and technology can be achieved. As a result of a three-year research study of xerography and such a union, the following examples have been developed: XIOPP Model, art historical perspective, visual literacy exhibition and vocabulary. The XIOPP Model is an illustration and…

Briefly describes a physics course for nonmajors which focuses on light and color. (PEB)

A look at two experiments on the relative effectiveness of color or monochrome television in instruction. (HB)

Describes how one food service management company, by dramatizing the ingredients of a Type A lunch, has increased the demand for such lunches, raised its gross income, saved students money, and raised the level of their nutritional intake. (Author/MLF)

Since Berlin and Kay's proposal in 1969 of two universals concerning the meanings of basic color words, three kinds of information have become available to help in understanding the encoding sequence, that is, the temporal order in which the basic color categories are accorded lexical status. McDaniel (1972, 1974, forthcoming) demonstrates that…