This study investigated the ability of color and motion to elicit and maintain visual attention in a sample of children with cortical visual impairment (CVI). It found that colorful and moving objects may be used to engage children with CVI, increase their motivation to use their residual vision, and promote visual learning.

Preschoolers' reasons for ranking the beauty of 30 children's book illustrations were investigated through individual interviews. Most frequent response criteria for beauty were associated with familiar objects or surroundings, action, color, clothing or accessories, water or ice, body features, and babies or small things. Children's book…

Two experiments explored the behavior of 20 Asian elephants ("Elephas aximus") in simultaneous visual discrimination tasks. In Experiment 1, 7 Burmese logging elephants acquired a white+/black- discrimination, reaching criterion in a mean of 2.6 sessions and 117 discrete trials, whereas 4 elephants acquired a black+/white- discrimination in 5.3…

Experiment 1 investigated the controlling properties of variability contingencies on choice between repeated and variable responding. Pigeons were exposed to concurrent-chains schedules with two alternatives. In the REPEAT alternative, reinforcers in the terminal link depended on a single sequence of four responses. In the VARY alternative, a…

Children often perseverate, repeating prior behaviors when inappropriate. This work tested the roles of verbal labels and stimulus novelty in such perseveration. Three-year-old children sorted cards by one rule and were then instructed to switch to a second rule. In a basic condition, cards had familiar shapes and colors and both rules were stated…

This paper shows how the patterns of variation created in the teaching were critical in helping a class of Primary 3 students in Hong Kong to learn about the colour of light, so that the students attained conceptual rather than procedural knowledge. A "Learning Study" approach was adopted, which is a Lesson Study grounded in a particular…

Abnormalities of colour perception in children with autistic spectrum disorders have been widely reported anecdotally. However, there is little empirical data linking difficulties in colour perception with academic achievement. The Wilkins Rate of Reading Test was administered with and without "Intuitive Coloured Overlays" to 19 children with…

This study was undertaken to examine the impact of different color women's business suits on hiring decisions and perceptions of job applicants for two different types of jobs, one requiring warmth (elementary school teacher) and one requiring power (police officer). It was hypothesized that fictitious job applicants wearing dark, cold colors…

This book presents over 400 illustrations of complex data that show how the dimensionality and density of portrayals can be enhanced. Practical advice on how to explain complex materials by visual means is given, and examples illustrate the fundamental principles of information display. Design strategies presented are exemplified in maps, the…

Describes an International Reading Association award-winning dissertation which examines the use of color cues in facilitating the learning of basic reading skills. (RB)

A research paper which questions whether watching color television at home affect the way children respond to the presence or absence of color in presentations at school. (Author/HB)

For each work assignment, photojournalists must decide whether to use black-and-white or color film and how to frame the picture. These decisions are considered crucial, yet little is known about how the presence of color and design complexity affect how people process the information in photographs. A study tested whether color and design…

Prior to 1961, the cost and inflexibility of colorcasting commercials and the limited number of color television sets in the United States had deterred advertisers from switching to color commercials. From 1961 to 1967, however, color's popularity grew significantly. It was hypothesized that, because research on television color effectiveness…

A study investigated the importance adults assign to various techniques used in the design and production of print educational material. Subjects, 103 adults who regularly receive printed educational information and professionals engaged in the production of such information, completed a survey including demographic information, time spent in…

This discussion of factors involved in the presentation of text, numeric data, and/or visuals using video display devices describes in some detail the following types of presentation: (1) visual displays, with attention to additive color combination; measurements, including luminance, radiance, brightness, and lightness; and standards, with…