The purpose of the study was to experimentally determine if the attribution of positive or negative social values is associated with particular colors. The subjects were 76 four-and five-year old females drawn from six privately owned kindergartens and nurseries. The children were randomly assigned to one of two groups. In the control group, color…

THE AIM OF THIS MANUAL PREPARED FOR ARCHITECTS AND BUILDERS IS TO PROVIDE FOR COLOR PLANNING IN HOSPITALS AND SCHOOLS AND ALTHOUGH APPROPRIATE FOR THE SELECTION OF ALL INTERIOR SURFACE MATERIALS IN NEW CONSTRUCTION. IN SCHOOL, AND INDIVIDUAL'S EXPOSURE TO DECORATION IS REPEATED DAILY FOR BOTH STUDENTS AND STAFF ATTEND AT LEAST FOR THE SCHOOL…

The fourth in a series of Rand reports on information transfer problems of the partially sighted reviews earlier reports and describes an experimental secretarial closed circuit TV (CCTV) system which enables the partially sighted to type from a printed or handwritten manuscript. Discussed are experiments using a pseudocolor system to determine…

The author coordinates the many diverse branches of knowledge which have dealt with the field of lighting--physiology, psychology, engineering, physics, and architectural design. Part I, "The Elements of Architectural Physics", discusses the physiological aspects of lighting, visual performance, lighting design, calculations and measurements of…

A study of symbolism in feature films reveals how the symbolism employed by film makers can serve as a bridge between feeling and thought, and between aesthetics and cognition. What individuals read from and learn through a symbol varies with what they bring to it. The filmmaker's symbolims must be universal and not private. However, symbolism in…

A research study investigated the effects of three design variables upon user evaluations of printed materials. Three handouts dealing with refrigeration, household pests, and germs were distributed to aides and low-income families participating in the Expanded Nutrition Education Program; these materials varied with respect to type size, presence…

The means and methods of producing factual films are dealt with step-by-step from the initial idea to making and distributing the final release prints. The author describes preparing a script; breaking the script down to shooting sequences; budgeting for everything from materials to insurance; preliminary planning for actors, commentators,…

The television director's job is to convey the meaning of the action which passes before his camera so that it is clear, its content is engrossing, and its presentation achieves the desired result. This textbook concentrates on the pictures and flow of action which are the director's tools for achieving his effect. The emphasis is on pictorial…

A study was conducted to measure the degree to which groups of infants could generalize color across objects of different forms and sizes and generalize from across objects of different color and sizes and to see whether color or form would dominate in their generalizations. Ss were 8-13-month-old Caucasian infants. All tests had 16 Ss except the…

The latest (1973) edition of Nielsen Television presents data on the television audience. Major findings are graphically summarized and data are presented for: number of stations receivable by household; households equipped with TV sets; United States TV households with color television; total United States households using television by time of…

The ability of individuals to concentrate on a learning activity is strongly influenced by factors in their environment. Therefore, the author of this paper has offered a number of suggestions about how the classroom environment can be made more conducive to learning. (RH)

A study tested two alternative theories about the role of color in visual learning: first, that color provides an additional dimension of realism which results in the learner attaining a more complete image of the object or event and second, that color functions only as a coding device which facilitates the storage and retrieval of the image. Two…

Presents several demonstrations in spectroscopy. (RH)

Racial attitudes of 5- and 8-year-old children were measured before and after the children were administered a negative reinforcement procedure which changed their evaluations of color concepts. Earlier findings with preschool children were replicated, and a larger change in racial attitude scores was obtained. (GO)

Discusses the role of the graphic technologist in preparing computer screen displays for interactive videodisc systems, and suggests screen design guidelines. Topics discussed include the grid system; typography; visual factors research; color; course mobility through branching and software menus; and a model of course integration. (22 references)…