The television director's job is to convey the meaning of the action which passes before his camera so that it is clear, its content is engrossing, and its presentation achieves the desired result. This textbook concentrates on the pictures and flow of action which are the director's tools for achieving his effect. The emphasis is on pictorial…

A study was conducted to measure the degree to which groups of infants could generalize color across objects of different forms and sizes and generalize from across objects of different color and sizes and to see whether color or form would dominate in their generalizations. Ss were 8-13-month-old Caucasian infants. All tests had 16 Ss except the…

The latest (1973) edition of Nielsen Television presents data on the television audience. Major findings are graphically summarized and data are presented for: number of stations receivable by household; households equipped with TV sets; United States TV households with color television; total United States households using television by time of…

The ability of individuals to concentrate on a learning activity is strongly influenced by factors in their environment. Therefore, the author of this paper has offered a number of suggestions about how the classroom environment can be made more conducive to learning. (RH)

A study tested two alternative theories about the role of color in visual learning: first, that color provides an additional dimension of realism which results in the learner attaining a more complete image of the object or event and second, that color functions only as a coding device which facilitates the storage and retrieval of the image. Two…

Presents several demonstrations in spectroscopy. (RH)

Racial attitudes of 5- and 8-year-old children were measured before and after the children were administered a negative reinforcement procedure which changed their evaluations of color concepts. Earlier findings with preschool children were replicated, and a larger change in racial attitude scores was obtained. (GO)

Discusses the role of the graphic technologist in preparing computer screen displays for interactive videodisc systems, and suggests screen design guidelines. Topics discussed include the grid system; typography; visual factors research; color; course mobility through branching and software menus; and a model of course integration. (22 references)…

Describes experiments which focus on the perception of three dimensions. Discusses the cues about distance and depth and the role they have in perceptions of three dimensions. Evaluates the effect of color on the illusion on depth. (ML)

The use of colors in tassels and hood trimmings to signify the subject areas of degrees is discussed, and variations in this practice are described. Whether the color of the hood trimming should indicate the major subject studied or the subject area incorporated in the title of the degree is debated. (MLW)

Describes The Electric Poet, a computer program which uses color graphics to free the poet from mundane mechanics and allow new possibilities of form in writing verse. Its applications in working with hearing impaired and learning disabled students and use in studying works of the great poets are discussed. (MBR)

Ethnoscience studies, and studies of color vocabulary in particular, have firmly established that to understand the full range of meaning of a word in any language, each new language must be approached on its own terms, without a priori theories of semantic universals. It has been shown that color words in fact encode a great deal of…

The overhead projector is shown to be a superior alternative to the chalkboard. Uses and advantages include these: planned visual instruction with key ideas featured in color, face-to-face instruction with lights on or off, progressive revelation or serialized transparencies, and clarity of information presentation. (SC)

Study investigated the effect of the stimulus variables of value, chroma, and hue in relation to sex, intelligence, and dimensional attention of kindergarten children using two reward conditions. (Author)