This paper reports the findings of a study that analyzed the marketing activities of a number of vocational schools in a municipality where these organizations were allowed to compete for students. The research employed a qualitative, exploratory and descriptive design. The data was collected through interviews with school leaders, regional…

The role of a college president is unique and challenging given the demands of the position as well as the shifting higher education landscape. Research shows presidents are expected to fill many roles in a college community including fundraiser, financial steward, problem solver and cheerleader (Selingo et al., 2017; Trombley, 2007). As the…

The continuing importance of data analytics is not lost on higher education leaders, who face a multitude of challenges, including increasing operating costs, dwindling state support, limits to tuition increases, and increased competition from the for-profit sector. To navigate these challenges, savvy leaders must leverage data to make sound…

This article assesses changing interest from India in Canadian versus U.S. universities since the 2016 U.S. presidential election, as measured by search activity reports from Google Trends. The findings indicate a rise in Indian interest toward Canadian versus U.S. universities was underway before the election. After controlling for this trend…

The California Community Colleges (CCC) is the largest system of higher education in the United States. In the past two decades, CCC has effectively shut hundreds of thousands of students out of higher education by increasing the cost of tuition. The drop in student enrollment resulted in fewer students meeting their educational goals within a…

This study is to inform the international enrollment management profession of the cultural competency skills of professionals in the field who actively recruit international student to study at institutions of higher education in the United States. Grounded in theory by Bennett's (1986) Developmental Model for Intercultural Competency, I employed…

"Rentz's Student Affairs Practice in Higher Education" introduces readers to the functions of all student affairs services on college campus and to the nuts and bolts on what student affairs professionals in each specific area do to achieve their goals of providing students with meaningful collegiate experiences and accomplish the…

The Complete College Tennessee Act (CCTA) established benchmarks for increasing state college completion rates to the national average by 2025. This investigation explored responses on the High School Senior Opinion Survey to identify trends between two subpopulations for strategic enrollment management (SEM)--Latino American and African American…

Experts say colleges and universities should do more of to give prospective students a more authentic experience as opposed to just presenting them with brochures filled with pictures of happy-looking students. Experts also say now--amid the spirited discussions and debates about race, privilege, and inequality on campus--is a good time for…

"SEM Core Concepts" is designed to provide busy professionals with an overview of strategic enrollment management (SEM). The guide is organized around the following topics: definitions of SEM and examples of what it is not; the evolution of SEM, including its developmental stages that provided the building blocks for the current best…

The Borough of Manhattan Community College (BMCC) implemented a plan in 2019 to improve the mindset of at-risk students with the goal to increase their overall success. In developing their plan, BMCC's Enrollment Management team explored behavioral science research in order to gain a greater understanding of the sociological and emotional…

This study investigates the establishment and benefits of the comprehensive admissions type recently introduced into Korean universities. We analyse undergraduate students' academic achievement and career readiness across three different admissions types in a medium-sized university: rolling, comprehensive and regular. First, a series of mixed…

For-profit, post-secondary institutions significantly increased in numbers within the last two decades. In the United States, many for-profit colleges and universities offer distance-learning-based and self-paced-based academic and vocational programs from certificate to doctoral degree level to non-traditional, returning, evening and adult…

This report analyzes data from 2001-2017 to examine public four-year universities' spending on financial aid dollars--specifically between non-need-based and need-based aid. Our researcher found that these universities have spent nearly $32 billion of their own financial aid dollars on students who lack financial need, according to an analysis New…

In this study, we develop and implement a text messaging re-enrollment campaign to encourage former community college students to return to college. Former students are randomly assigned to one of two treatment groups that either receives information to simplify the re-enrollment process or receives both information and a one-course tuition…