In this paper, a creative narrative is used to illustrate an episode of flaming (defined as the fervent exchange of messages personally attacking or expressing defensiveness on computer-mediated communication networks) in an electronic mail exchange among a small group of communication scholars. The narrative allows for the presentation of an…

In this paper, an attempt is made to reveal from Gandhi's thoughts, life, and work a nonviolent communication theory. The revelation of such a theory of nonviolent communication has the potential to add substantially to the understanding of what may bring about greater communal harmony in a variety of communication contexts, and the ability to…

A study investigated whether the computer anxiety of novice users would be reduced more with graphic user interfaces than with command line interfaces. Computers have become an integral part of communication research, and undergraduates are being required to take research courses that necessitate the use of computers. Forty-five students enrolled…

A study analyzed the delivery of dabaters participating in the final rounds of the CEDA (Cross Examination Debate Association) National Tournament from 1989-1991. Transcripts of the final rounds were used to determine the words-per-minute and the number of pieces of evidence read per speech. Three statistical measures were used to analyze the…

Scholars from various disciplines who examine the role an individual plays in the family as a major influence on his/her literacy are currently considering a factor often overlooked by researchers. Mikhail Bakhtin, Basil Bernstein, David Bleich and others find a cause-and-effect relationship between literacy and family systems. This suggests the…

Advocates of social marketing in the 1970s rarely went beyond discussion of the marketing 4Ps (product, place, promotion, and price) and their application to case studies. After two decades of research on social marketing, some misunderstanding of the approach persists, and a substantial theoretical base for social marketing has not been…

A study used a qualitative account analysis of excessively intimate encounters to investigate behaviors commonly described by male and female receivers, cognitive schemata invoked to explain why the intimacy was excessive, and the effect of the excessively intimate episode on the relationship. Subjects, 86 female and 37 male students enrolled in…

A study examined truth bias, probing, and prebriefing as they relate to perception of deception, and whether nonverbal cues can be stronger predictors of the perception of deception than verbal cues. Subjects, 113 students from a large western university, responded in their classrooms to 1 of 8 inductions formed to complete a 2 (probe, no probe) x…

A study examined the situation of the public relations profession in Spain from the point of view of public relations agencies or consultancies, and of individuals in public relations. Forty-four individuals (of a target population of 100) and 26 public relations agencies or firms (of a target population of 40) responded to questionnaires and…

Medical education is undergoing one of its most intense reassessments in a quarter of a century. The current reassessments often have focused on reevaluation of the manner in which basic science and clinical education are provided. This paper aims to identify and illustrate the processes by which members of "MWCOM" (a pseudonym), a…

This study examined the culture of a university by analyzing its stories. Stories were collected over a period of five years at a large midwestern research university. Results suggest that a strong student subculture is frequently in conflict with the organization's dominant tradition-based culture. Stories illustrate the conflict between these…

This paper provides a literature review of the elaboration likelihood model (ELM) as applied in persuasion. Specifically, the paper addresses distraction with regard to effects on persuasion. In addition, the application of proxemic violations as peripheral cues in message processing is discussed. Finally, the paper proposes to shed new light on…

This edition of the Public Relations Bibliography includes titles, citations, and annotations of literature with 1988 and 1989 publication dates classified under 26 different topics from business responsibility through writing. Selection of the approximately 600 journal articles and books included in the bibliography was guided by a broad…

Storytelling is a performance medium which is enhanced by the qualities indigenous to small towns: collective memory and common history. A type of narrative peculiar to small towns, the community-wide anecdote, is one example of storytelling. The transmittal of such tales is termed "endemic performance" because the retelling of the tales…

Traditionally, e-mail (electronic mail) has been seen as an efficient communications medium for the transmission of simple, routine, unambiguous messages. More recent research has argued that the simple, efficient view of e-mail is incomplete. Future research should be extended into the strategic and symbolic functions of email, such as the use of…