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Stevenson, Robert L. – 1981
Noting that in Europe there is a growing criticism of the largely American communication research tradition that focuses on individuals, this paper examines European-style "critical analysis," which looks at social systems. The paper first examines the criticism of American-style "administrative" research, and then discusses…
Descriptors: Communication Research, Evaluation Methods, Global Approach, Mass Media
Ishii, Satoshi; And Others – 1981
The communication practices and training in communication activities of classroom teachers in Hawaii were examined by surveying 370 elementary, intermediate, and secondary school teachers in Hawaii. The results supported the claims that the classroom constitutes an ongoing communication event composed of varied speech activities and that the…
Descriptors: Classroom Communication, Communication Research, Communication Skills, State Surveys
Becker, Samuel L. – 1978
Speech communicators need to return to applied research, developing theoretical statements about how groups might work better and testing the validity of those statements. Among the tasks that group communication researchers might take up are determining the range of applicability of generalizations concerning different kinds of groups, studying…
Descriptors: Communication Research, Communication (Thought Transfer), Group Dynamics, Interaction Process Analysis
Holt, R. F. – 1979
Although listening skills are the most utilized of the language arts skills, they are the least analyzed by research. Causes for this neglect include the fact that listening research has not adequately confronted the basic question of the nature of listening and has utilized correlational studies with ready-made definitions and formats, the…
Descriptors: Communication Research, Language Ability, Language Arts, Language Processing
Larson, James F. – 1980
Major conceptual differences exist between critical communication scholars and marketing researchers in their approaches to the study of international advertising. In marketing research, the conceptual framework is characteristically built around the multinational corporation, while critical communication scholarship stresses the nation-state. The…
Descriptors: Advertising, Communication Research, Comparative Analysis, Global Approach
Peer reviewedLeff, Michael C., Ed. – Western Journal of Speech Communication, 1980
The seven articles in this journal issue survey and assess the art of rhetorical criticism based on evidence derived from critical practice. The first five articles analyze the literature subsumed with certain approaches to rhetorical criticism and are arranged in the chronological order of the emergence of the approach: neo-classical criticism,…
Descriptors: Communication Research, Discourse Analysis, Rhetorical Criticism, Speech Communication
Becker, Ann – 1980
Gestalt theory deals with the act of thinking and the construction of concepts in a situated manner, and, therefore, could be used to study how meaning is extracted from a visual display. Using the Gestalt framework of form cues and their usage patterns in the perception of, and learning from, visual media, researchers could study frame, line…
Descriptors: Cognitive Processes, Communication Research, Cues, Learning Theories
Decker, Warren; Rainey, Daniel – 1980
Terrorism has become not merely a political act, but a carefully designed and rhetorically sophisticated attempt at communication. What role should the communication scholar play in the investigation of terrorism? Specifically, there are six areas within which the communication scholar may actively contribute to an understanding of terrorism as…
Descriptors: Audiences, Communication Research, Interpersonal Relationship, Mass Media
PDF pending restorationKim, Young Y. – 1980
The intent of this paper is to provide groundwork that will lead in the direction of conceptual and methodological clarity, coherence, and organization for empirical research in intercultural communication in the 1980s. Following a discussion of the nature of intercultural communication, the paper examines its diverse conceptualizations by…
Descriptors: Communication Research, Communication (Thought Transfer), Cultural Differences, Futures (of Society)
Hample, Dale – 1980
A study focusing on argument as a receiver-contained phenomenon assessed the differential importance of (new) arguments stimulated by a message, as opposed to (old) arguments previously integrated. Data were collected from 207 college students in a pretest, posttest, and delayed posttest design. The subjects provided information on their attitudes…
Descriptors: Attitude Change, College Students, Communication Research, Higher Education
Remmers, Freda L. – 1980
In a study of the relationship between kinesics and bias, video tapes of two anchormen of local news shows in New York City were examined. The purposes of the investigation were to determine whether each anchorman would exhibit specific kinesic behaviors associated with audience perceptions of positive bias, negative bias, or neutrality; and to…
Descriptors: Bias, Body Language, Case Studies, Communication Research
Kaid, Lynda Lee; Hale, Katherine D. – 1980
A study compared the relative effects and functions of a live versus a televised presentation of a political message. Specifically, the study examined whether (1) the audience for a live political speech differed from the audience for a similar televised speech, (2) a live political speech produced more positive attitude change regarding the…
Descriptors: Audiences, Communication Research, Comparative Analysis, Mass Media
Ragan, Sandra L. – 1979
Frame analysis of 85 cartoons from "The New Yorker" magazine was used to discover the significant keys, or metacommunicative characterizers, of cartoon humor. It was hypothesized that these keys/characterizers function to cue the readers so that they frame the message of the cartoon in a way that permits a humorous interpretation of the cartoon's…
Descriptors: Caricatures, Cartoons, Communication Research, Content Analysis
Hawkins, Robert P.; And Others – 1977
To understand how children respond to and make use of portrayals of the sexes on television, 192 third and eighth grade students participated in a study to determine what they notice and how important these distinctions are to them. The study obtained children's same/different paired comparisons of eight concepts--me, my mother, an average woman,…
Descriptors: Childhood Attitudes, Communication Research, Mass Media, Sex Role
Hur, K. Kyoon; Jeffres, Leo W. – 1979
The major dimensions of ethnicity are examined in this paper. The first section reviews research literature in three content areas--ethnicity, stratification, and communication and in each of these areas generates hypotheses based on the available evidence in sociological, anthropological, and psychological literature. The second section of the…
Descriptors: Behavior Patterns, Communication Research, Communication (Thought Transfer), Ethnicity


