The use of multivariate statistics in the social and behavioral sciences is becoming more and more widespread. One multivariate technique that is commonly used is discriminant function analysis. This paper compares and contrasts the two purposes of discriminant analysis, prediction and description. Using a heuristic data set, a conceptual…

This paper seeks to give potentially pertinent information and ideas for the development of a model and of hypotheses that are relevant in terms of combining the areas of self-concept and creativity. Selected sources from the areas of psychology, education, and music education are presented as the basis for ideas and thoughts for further research.…

This document describes the use of the case study method of behavioral science research in an investigation of exceptional moral commitment. The aim of the study was to learn more about the nature, development, and expression of this kind of exceptional commitment. The paper discusses why this particular research method was chosen as the most…

Hypothesizes that the ability to create an attitude which would be resistant to later persuasive attack depends largely on whether the attitude is initially induced through direct persuasion or self-persuasion. Reviews a study designed to determine which technique produces greater resistance to subsequent persuasive attacks. (MH)

Describes the use of the Pattern Variable Coding Method for classifying communication themes found in small groups. (MH)

Reports on a study designed to investigate the variables of greeting behavior. (MH)

Investigates the influence of two types of basic speech courses on behavior change. (MH)

Discusses a study designed to isolate personality variables of leadership. Resultant personality profiles are associated with autocratic and democratic behavior. (MH)

Investigates the relative influence of an individual's orientation toward himself and others by ascertaining his satisfaction with a dyadic communication experience. (MH)

Subscriptions available from: American Business Communication Association, 317-B David Kinley Hall, University of Illinois, Urbana, IL 61801. Subscription Rates: $15.00, regular membership; $25.00, sustaining membership; $7.00, full-time students; single copies, $3.75. (MH)

This study examined hypotheses about the determinants of global ratings of marital satisfaction, the role of reciprocity in marital interaction, and the influence of external experiences on the marital relationship. The results are discussed with reference to previous marital research and with regard to their implications for martial therapy.…

As determined by their scores on Rotter's Locus of Control scale, internal and external subjects were exposed either to a high-, low-, or no fear message on the dangers of exposure to a sunlamp. (Editor/RK)

The purpose of the study was to examine more systematically the nature and structure of the social interaction objectives that individuals pursue in their everyday social relations. A pilot study was conducted to obtain a set of naturalistic social goals. Subjects in two studies were given the task of classifying these goals according to their…

This study investigates the relationship between interpersonal behaviors and leader behaviors for present and prospective leaders in business administration and educational administration. Interpersonal behavior characteristics are measured by Schutz' FIRO-B (Fundamental Interpersonal Relations Orientation--Behavior) Scales, while leader behavior…

This paper introduces a rationale and method for constructing behavioral analytic measures of training program effectiveness that can be adopted by directors of training in diverse settings. The model includes derivation of problematic, on-the-job situations and effective responses from a target sample of trainees and builds an evaluation measure…