Uses survey data from a 1994 United States Senate campaign in Missouri to show that using TV news for political and government information is positively associated with knowledge about candidates and not associated with cynicism toward politicians. Notes that results run counter to the popular notion that television news causes declines in…

States that 25 years ago, James Carey and John Quirk questioned whether technology would revolutionize communication. Finds that while traveling the information superhighway, people experience "the rhetoric of the electronic sublime." Explores 50 award-winning health messages on the Web; suggests that the traditional concepts of source,…

Investigates volume of e-mail messages sent by students in a graduate management class, "Managerial Communication Strategies," delivered via distance education. Offers more general recommendations for educators providing such management courses, especially strategies for more effective and efficient usage of electronic messaging. Finds…

Notes that an Internet newsmagazine was created to ascertain effects of three dimensions of news salience - magnitude, likelihood, and immediacy of events - on selective news exposure. Notes that undergraduate students sampled articles, and their selective exposure was automatically recorded. Finds that independent manipulation of salience…

Discusses hypotheses that connect assessments of competence to an actor's goal achievement and sensitivity to the partner's goal. Analyzes both actor and partner assessments of the actor sensitivity and conflict strategies. Concludes that sensitivity to the partner's goals was a strong predictor of competence assessments and that actor goal…

Includes thoughts of seven educators on the place of digital communication in journalism and mass communication education. Discusses communication scholars and the professional field's readiness for the digital age. Notes educators' attitudes towards technology and technology's applications in education. (PM)

Reports the results of practicing engineers' descriptions of the importance of oral communication. Suggests that engineering practice takes place in an intensely oral culture and while formal presentations are important to practicing engineers, daily work is characterized more by interpersonal and small group experiences. Notes that communication…

Notes that structural equation modeling (SEM) is a viable multivariate tool used by communication researchers for the past quarter century. Summarizes the use of this technique from 1995-2000 in 37 communication-based academic journals. Identifies and critically assesses 3 unique methods for testing structural relationships via SEM in terms of the…

Compares the usefulness of standard score results (such as correlations and standardized regression of coefficients) to that of raw scores results (such as covariances and raw score regression coefficients). Examines the two main advantages of presenting standardized results. Demonstrates the implications of these two standardized score advantages…

Considers the existence of halo effects in individuals' evaluations of target communicators across different dimensions. Notes that halo effects result from raters' inability to discriminate among conceptually distinct and theoretically independent aspects of a target's behavior. Discusses current conceptions of halo error and suggests several…

Alerts communication researchers to potential errors stemming from the use of SPSS (Statistical Package for the Social Sciences) to obtain estimates of eta squared in analysis of variance (ANOVA). Strives to clarify issues concerning the development and appropriate use of eta squared and partial eta squared in ANOVA. Discusses the reporting of…

Reviews different types of advisory boards; explains what they can contribute; describes an alumni advisory board that has worked exceedingly well at one institution; and provides an example of how the business communication curricula and function benefited. Shows how to modify the model easily to work for any business communication program. (SG)

Reports on ethnographic research that explores the range of ways in which Spanish-English bilingual immigrant youth interpret English language texts for their families. Focuses on interpretations of written text for close family members, done at home, and charts the domains of these multiple literacies. Argues that bilingual youth's experiences as…

Examines the role of rhetorical strategies in repairing damaged corporate relationships. Demonstrates the utility of an integrated model (multiple-publics concept and strategies of apologia) to corporate public relations through a case study of Union Carbide's justification of the Bhopal gas leak. (KEH)

Attempts to elaborate the cultivation hypothesis by examining some proposed subprocesses, especially learning and construction with first- and second-order measures. Examines the relationship between first- and second-order measures. Argues that cultivation theory needs to be extended. (SR)