Traditional information processing (or high-involvement) models hold that cognitive change leads to attitude change which leads to behavior change. It has been suggested, however, that in many advertising situations, cognitive change can lead directly to behavior change, and that for many products advertising is a "low involvement"…

High rates of learner attrition from courses continue to plague distance education institutions. As educational researchers continue to examine the attrition/completion issue, many measurement problems emerge. Focusing on Athabasca University, Alberta, this paper, part of a series produced by Project REDEAL (Research and Evaluation of Distance…

The Computerized Adaptive Screening Test (CAST) was developed to provide an estimate at recruiting stations of prospects' Armed Forces Qualification Test (AFQT) scores. The CAST was designed to replace the paper-and-pencil Enlistment Screening Test (EST). The initial validation study of CAST indicated that CAST predicts AFQT at least as accurately…

A study was designed to test predictability of actual occupation from expressed vocational choice when combined separately with measures of career development. Subjects were 1,994 members of a national study of high school career development who were working more than half-time three years later (1976). Expressed vocational choice and measures of…

The effectiveness of Medical College Admission Test (MCAT) scores in predicting success during the first phase of medical education is investigated. The process by which medical students are educated and evaluated, the nature and purpose of the MCAT, and the MCAT Interpretive Studies Program developed by the Association of American Medical…

Patterns of communication among residents of a predominantly rural county in Ohio were analyzed in 1975 to examine behavioral and attitudinal patterns regarding mass communication systems, and to test the extent to which variations in attitudes toward mass media were a function of variations in socio-economic and demographic characteristics.…

Previous research has shown that students often overestimate their performance levels on course examinations. A model of motivation was applied to an individual's predictions and postdictions of his/her own performance levels in course examinations to obtain actual predictions and postdictions for 111 college students over a period of three…

Conventional Armed Services Vocational Aptitude Battery-7 (ASVAB) Arithmetic Reasoning and Word Knowledge tests, were compared with computer-administered adaptive tests as predictors of performance in an Air Force Jet Engine Mechanic training course (n=495). Results supported earlier research in showing somewhat longer examinee response times for…

The ecological validity of three spatial ability tests was studied: The Embedded Figures Test, the Shepard/Metzler Mental Rotations Test, and the Differential Aptitude Spatial Relations subtest. The Building Memory Test was also examined in an attempt to replicate a previous study which supported its validity. These four tests were administered to…

Research indicates that the media play a role in shaping the information that voters have about election options. Knowledge of those options has been related to actual vote, but has not been shown to be strongly related to uncertainty. Uncertainty, however, does seem to motivate voters to engage in communication activities, some of which may…

A study examined the extent of the role communication encounters play in helping people make accurate predictions about others, and what types of communicators (in terms of communicative reponsiveness and gender) seem to profit most from interaction with the subject of prediction prior to making predictions. Subjects, 118 college students,…

Using data collected in 95 Ohio school districts by Brock Hunt, this study reanalyzed those data, examined the reasons for Hunt's inability to predict a school board member incumbent's defeat, and developed a model that would have predicted those Ohio school board elections. Hunt attempted to develop a statistical model of socioeconomic-political…

The presence of differences between prediction systems for males and females is investigated through a detailed study of clerical specialties in the Marine Corps. When various aptitude composites are used to predict success of recruits in training, sizeable differences in regression functions are found between male and female groups. The paper…

Identification and explication of construct relationships, under conditions of extraneous variable control in multiple regression and its multivariate analog, canonical analysis, were studied. Several data models were generated as a function of the interaction of partial correlation and orthogonal linear transformations on nursing examination…

This study investigated the predictive validity of the admission criteria for masters students in reading: undergraduate grade point average (GPA), Graduate Record Examination (GRE) scores, undergraduate college quality, and age. Data were gathered for 94 former masters students at Rutgers University, including 53 who had obtained the M.Ed. and 41…