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Peer reviewedJohnson, J. David; And Others – Journal of Business Communication, 1995
Investigates how organizational and communicative factors differ for a technical innovation and a community-based innovation within a large, technically-oriented governmental organization. Finds that complexity, persuasion, interpersonal channel use, and interpersonal channel utility were rated more highly for the technical innovation, and…
Descriptors: Communication Research, Higher Education, Innovation, Organizational Communication
Peer reviewedGibson, Dirk C. – Public Relations Review, 1995
Points out that consumer product recalls are a pervasive phenomenon of enormous consequence: (1) product recalls are quantitatively and qualitatively significant; (2) product recalls vary in effectiveness; (3) numerous variables influence recall effectiveness; and (4) despite the great variance in recall outcome, and the plethora of variables, it…
Descriptors: Business, Communication Research, Organizational Communication, Public Relations
Peer reviewedPfau, Michael – Communication Quarterly, 1994
Investigates the role and impact of receiver involvement in product class, comparative message format, and receiver sex on the relative effectiveness of comparative advertising messages. Indicates that females and males respond uniquely to comparative advertising, revealing consistent patterns regarding both circumstances and approaches. (SR)
Descriptors: Advertising, Communication Research, Higher Education, Sex Differences
Peer reviewedBenoit, Pamela J.; Benoit, William L. – Communication Quarterly, 1994
Finds that subjects with a choice about whether to interact with their partner again (or with one of the persons they observed) remembered less in general than those expecting to interact with the same person or with a different person. Participants remembered significantly more conversational information using cued recall than observers, and…
Descriptors: Communication Research, Higher Education, Interpersonal Communication, Memory
Peer reviewedBoster, Franklin J.; And Others – Communication Research, 1995
Examines compliance-gaining strategies among undergraduate students. Finds that friends comply more with requests than strangers and that their compliance is constant across message types. Notes that among strangers, the pregiving message produced more compliance than the direct request. (SR)
Descriptors: Communication Research, Friendship, Higher Education, Interpersonal Communication
Peer reviewedBavelas, Janet Beavin; Coates, Linda – Communication Monographs, 1992
Demonstrates that conversation occurs so quickly and yet so skillfully that neither current cognitive models for mindfulness or mindlessness can account for it. (SR)
Descriptors: Communication Research, Higher Education, Interpersonal Communication, Models
Peer reviewedMcCornack, Steven A. – Communication Monographs, 1992
Presents Information Manipulation Theory to describe the different ways that information can be manipulated in the production of deceptive messages. Suggests that deceptive messages covertly violate principles governing conversational exchanges regarding quantity, quality, manner, and relevance of information that should be presented. (SR)
Descriptors: Communication Research, Deception, Higher Education, Interpersonal Communication
Peer reviewedMcCornack, Steven A.; And Others – Communication Monographs, 1992
Tests Information Manipulation Theory by evaluating messages for perceived deceptiveness and competence. Finds that manipulations of amount, veracity, relevance, and clarity of information all significantly influence perceived message deceptiveness and perceived message competence. (SR)
Descriptors: Communication Research, Deception, Higher Education, Interpersonal Communication
Peer reviewedRedding, W. Charles – Communication Monographs, 1992
Responds to an article in an earlier issue of this journal. Discusses the state of theorizing in the field of organizational communication. (SR)
Descriptors: Communication Research, Higher Education, Organizational Communication, Theories
Peer reviewedBird, S. Elizabeth – Critical Studies in Mass Communication, 1990
Discusses how weekly supermarket tabloids report and write their stories, the relationship tabloid writing has to "straight" journalistic practice, and how tabloid writers relate to such journalistic tenets as objectivity and credibility. Finds that tabloid journalism belongs on the same storytelling continuum as daily newspaper…
Descriptors: Communication Research, News Reporting, News Writing, Newspapers
Peer reviewedMurphy, Mary Ann – Communication Research, 1991
Delimits the pedagogical usefulness of the question "What is communication?" Shows that it leads students to a reductionist or essentialist mode of thinking that impedes rather than fosters appreciation of the complexity and heterogeneity of communicative events. Maintains that communication can be analyzed and improved without reducing it to a…
Descriptors: Communication (Thought Transfer), Communication Research, Higher Education
Peer reviewedZagacki, Kenneth S.; And Others – Communication Quarterly, 1992
Investigates how mode of imagery affects imagined interactions and the relationship between affective processing and imagined interaction. Shows that (1) verbal imagery is associated with self-dominance, rehearsal, and understanding whereas visual imagery is associated with more pleasantness; and (2) pleasant imagined interactions are lower in…
Descriptors: Communication Research, Emotional Response, Higher Education, Visualization
Peer reviewedRubin, Alan M. – Communication Quarterly, 1993
Finds that people with external locus of control found communication to be less rewarding and less satisfying, tended to avoid communication, and were motivated to communicate more ritualistically than internals. (SR)
Descriptors: Communication Research, Higher Education, Locus of Control
Peer reviewedHickson, Mark, III; And Others – Communication Education, 1993
Analyzes research productivity of communication studies faculty to provide a yardstick for gauging productivity. Finds that a "productive" currently active scholar is one who has published six or more times (were in the top 5% of all publishers) in journals listed in the Speech Communication Association "Index to Journals in Communication Studies…
Descriptors: Communication Research, Faculty Publishing, Higher Education, Productivity
Peer reviewedFrentz, Thomas S. – Communication Monographs, 1993
Challenges an ideology hidden within the history of rhetoric that privileges one form of the art over another--one approach moves outward toward the social world of public affairs, the other inward toward the center of the human soul. Recounts several "moments" in the creation, repression, and eventual recovery of a rhetoric of the…
Descriptors: Communication Research, Higher Education, Rhetoric, Rhetorical Theory


