The author asserts that financial support of guidance activities, the job of the counselor, and counselors themselves will all have to change if computerized guidance support systems are to come into widespread use. The potential costs, benefits, and operating economics are discussed. Needed educational reorganization is dealt with on several…

Selected eight to ten year old Maryland children were used in this study measuring the effect of lessons in becoming aware of propaganda employed by commercial advertisers in television programs. Sixteen 45-minute lessons directed to the propaganda techniques of Band Wagon, Card Stacking, Glittering Generalities, Name Calling, Plain Folks,…

The Pilot Training Project for personnel participating in Pilot State Dissemination Programs involved training of the three dissemination project staffs to carry out their dissemination functions. The program attempted to facilitate the use of tested educational research data by local educational agencies in their decision process. The staff…

This speech presents the ten commandments of communicating educational information to school district patrons. When dealing with parents' and citizens' groups, an administrator should (1) keep no secrets, (2) be honest, (3) have a planned information program, (4) communicate with all publics, (5) respond to other groups' needs as well as his own,…

This study determines the preference of professional school faculty for associative, replicative, interpretive, and applicative uses of knowledge, and it compares those preferences to those expressed by arts and science faculty. Relationships of use of knowledge preferences to curriculum and instruction decisions are shown. Faculty from four…

Systemic efforts to implement data-based decision making at the school and classroom level face several challenges. First, most data available within district information systems are limited to what has been deemed important for the operational needs of schools and the district. Second, educational organizations have little experience integrating…

This paper outlines the market developments, governmental promotion policies, and efforts by private industries for online database services in Japan since the late 1970s. The combination of these efforts over the years has resulted in an online database service market of US$20 billion annually, of which approximately one third is Western online…

Holds that, while courts possess the legal authority and technical skill to create school desegregation programs that can improve minority educational achievement, the success of a desegregation plan depends on how teachers, administrators, and parents implement it. Emphasizes monitoring of progress as a means of educational effectiveness among…

The evolution of the California Assessment Program from its legislative origins in 1961 is discussed. The following topics are included: history; analysis and reporting of results; program impact; program assessment; and future changes in emphasis. (MH)

A survey of 436 faculty at one university concerning usefulness of student ratings of teaching found little resistance to ratings in general or their use in faculty evaluation. Usefulness of feedback was viewed differentially, with feedback on interaction with students seen as most useful, followed by feedback on grading practices, global ratings…

Addresses the use of policy research in the social sciences and the dilemmas encountered by development agencies and researchers in communicating and making use of that research. Outlines twelve perspectives on improving research and policy linkages. Places these perspectives into three categories: (1) supply-side, (2) demand-led, and (3) policy…

Data collected in the Federal District of Brazil were analyzed in terms of information transfer through mass media and interpersonal communication and how they influence farmers in the Federal District of Brazil in their decisions to adopt agricultural innovations. (42 references) (EAM)

Discusses a software package that allows the user to solve mathematical problems, analyze data, plot graphs, and to examine mathematical models. Presents the attributes of the program and the available mathematical functions. Provides an example of pH calculations. (MVL)

This article recommends that each college or university develop a management database about its human assets. A handbook has been designed to aid in the creation of such a database and includes explanation of basic concepts (faculty as individuals, the notion of human assets, and definitions of effort, workload, output, productivity); basic data…

Discussion of the increasing demands being placed on teachers and schools focuses on the effectiveness of teacher-librarians as change agents. Topics discussed include information technologies; making effective use of information; resource-based learning; the successful implementation of educational change; and qualities of instructional…