While it is fashionable to use the semantic pun in advertising (for example, the meaning extension in "dollars and sense"), a lot of this humor slips past the American reader; not only unintentional bloopers that get past the proofreader but also intentional puns that escape the audience. Advertising humor has other pitfalls as well--the…

Data from referential communication studies with children four, five, and seven years old were examined with respect to metaphorical productions. Speakers in the task were 24 "primed" four-year-old children and 72 "nonprimed" four-, five-, and seven-year-old children equally divided by age. Priming consisted of asking questions that would elicit…

This study discusses the role figurative language can play in promoting insight in a patient undergoing psychotherapy. The first part of the study reviews some of the research into the nature of creative insight; the next section discusses some of the research relating to the value of metaphor in the treatment of schizophrenic patients. The major…

The second part of a working copy in preparation for inclusion into a curriculum manual to aid teachers of preschool children, this paper is devoted to questions, answers and discussions on Experience with Representation: 1. The Symbol Level, and 2. The Sign Level. It is noted that children cannot read or work with concepts they have not yet…

The true criterion of poetry is the internal tension or charge of the language. Alternative expression of words, figurative language or turns of phrases that will reproduce the emotional charge is the critical question for the translator. Examples of lines of poetry in the original and in translation are discussed. (AMH)

In the translation of songs, to the usual problems of rendering meaning, symbols and imagery are added the exigencies of cadence, rhythm, tempo and tonic accent. The process is illustrated by an account of the rendering in French of the musical comedy, "The Fantasticks." (Text is in French.) (AMH)

Argues that human rigidity of mind is usually the cause of fallacies, humor, and also mental illness. (SRT)

Investigates the perceptual basis of metaphor by asking 5-, 7-, and 10-year-old children and adults to pair and discuss films of natural objects, both stationary and moving. Concludes that motion information makes metaphoric similarity relatively easy to perceive and influences the form of descriptive metaphors. (Author/CB)

Analyzes several texts of Italian poetry to show that signs in poetic language are visual and that they may function independently of their relationship with spoken language. Maintains that poetic language is motivated in its visuality and that it is iconic in a fundamental way. (FL)

Vague language is widely used in both spoken and written English and it is also a very important language variable. The process of language use is active, during which speakers and hearers constantly have to make choices out of variables. This paper mainly studies the influences of vagueness in language on second language learning and attaches…

In this established bestselling text, Tony Bush presents the major theories of educational management and links them to contemporary policy and practice. This fully revised Third Edition includes two important changes in content. First, the book takes account of the increasing interest in the concept of leadership. Leadership continues to be one…

This 30-minute videotape program is designed to show educators, librarians, and parents that teaching children how to write poetry will help them feel their worth, instill confidence in them, and create in them an enthusiasm for learning in general. The program is part of the "Poetry and Children Series," which is based on the idea that…

Explored the use of the analogy as a means of communication in daily teacher-student encounters. (RK)

Discusses the translator's obligation to render the meaning of the text as well as its formal aspects. (DD)