The possibility that the benefits sought by radio listeners could be used to further define demographically homogeneous audiences for marketing purposes was investigated by surveying a segment of college undergraduate listeners. Twenty-five interviews were conducted to determine where, why, what time of day, and to what station an individual…

A 3-month trial of the Dearborn Area Libraries Infopass System (DALIS), a local library cooperative program coordinating the reference services of six libraries (special, public, and academic), suggests that further study is warranted to develop cost benefit data. Processes found to be of most importance for success in the multi-type library…

Questions concerning the relationship between gratifications sought (GS) and gratifications obtained (GO) were explored in a study of determinants of exposure to national network television evening news programs. The categories of gratifications, derived from a number of studies of television and political news, were (1) general information…

This document analyzes the social and demographic characteristics of Pitkin County, Colorado (population 12,000) and the Pitkin County Library located in Aspen (24,000 volumes). The report contains statistics gathered from the 1978 Mid-Term U.S. Bureau Census of Pitkin County, as well as other statistics from local, state, and federal sources; the…

This survey conducted for the National Institute of Education reports the use of computers in U.S. public schools in the areas of instructional computing, student accounting, management of educational resources, research, guidance, testing, and library applications. From a stratified random sample of 1800 schools in varying geographic areas and…

Using data gathered from a survey of adult residents living in Davis County, Utah, this study was intended to determine the relationship between the use and nonuse of the county library, and the residents' perception of its print and cultural services. Related surveys taken in connection with library use, profiles of users and nonusers,…

Naturalistic research methods were used to analyze five case studies of school program evaluations. Interviews were conducted with program personnel and evaluators for the five programs, which were funded by the Elementary and Secondary Education Act, Title I, Title III, or Title IV-C. Programs were: (1) Bayview: Project MORE, a program to improve…

This overview deals with studies bearing on the role which information on research and development plays in science and technology in the United States, discussing in general terms the nature, benefits, and problems associated with the collection, dissemination, use, and value of such information in scientific and technological growth. Studies in…

Focusing on the library book borrowing behavior which can be controlled by the circulation policy of the library, this study investigates such factors as type of borrower, type of material borrowed, number of items borrowed, and length of time borrowed, and ascertains the effects these factors have on the use of borrowed library materials. Data…

This report from the Senate Library Committee at the University of Pittsburgh evaluates a widely publicized study of monograph and periodical use conducted at Pitt by Professor Allen Kent and his associates from 1975-1977. Areas of the study which are examined include structure in text and footnotes, and experimental design, execution, and…

A survey was conducted of library users of the William Russell Pullen Library at Georgia State University to determine who is using the library, how often respondents use it, how they rate the library's various collections and services, and how the library is used throughout the day and week. The survey instrument was distributed at predetermined…

Two aspects to be considered in designing a storage system for library materials are: the fraction of the collection which is to be stored; and the criteria to be used for selecting materials for storage. This study demonstrates that for a given selection criterion least-cost storage quantities can be assessed by balancing the large circulation…

In attempting to reappraise the role of Pennsylvania district center libraries, this field study focused on: the actual use made of the libraries, the effects of distance on use, and the relationship between use and the socioeconomic characteristics of library users. Methodology involved the study of 10 representative district library centers,…

This report summarizes the results of a fourteen-month study to (1) examine the feasibility of establishing a book processing center to serve the nine state-supported college and university libraries in Colorado and (2) conduct a simulation study of the proposed Center. The report covers: background, operational characteri tics of participating…

This study reviews the current status of public library service in Metropolitan Dade County, Florida, with particular reference to: (1) the governing structure of the existing public library agencies; (2) the sources and levels of their financial support; (3) the available library facilities, resources and personnel; (4) the services that are…