This document presents a synthesis of research and theories used as background for a study designed to identify racist behaviors and to observe change in racist behaviors resulting from an intervention. The first chapter defines racism and discusses problems in creating a paradigm for the study of behavioral change. The second chapter contains a…

This social psychological laboratory activity permits the systematic observation of spontaneous human behavior as simulated on television and provides one way to effectively demonstrate and compare time sampling, event sampling, and trait rating techniques. The preparation involves videotaping a popular television show that depicts observable…

A 328-item checklist, suitable for the self-reporting of responses to any stimulus event, was administered to 107 upper division college students in an attempt to investigate the physiological-cognitive-emotional responses to defense arousing communication and to discover a greater range of the key features of the phenomena of…

A study was conducted to explore in what ways, if any, male public relations practitioners differ from their female counterparts in their level of social responsibility. Subjects were 105 public relations practitioners (60% female and 40% male) and 215 college students (71% female and 29% male), who completed the Berkowitz-Lutterman SRS Scale. The…

This study attempted to determine whether simple, naturalistic procedures could be used to increase the rate of physically affectionate behaviors directed at stuffed toy animals and at peers in the play of 4- and 5-year-old children. Procedures were developed for scoring affection and aggression during group play. The context of reading a story…

Observers viewed silent videotapes of elementary school children listening to a lesson. Some of the stimulus children were listening to either a very easy or a very difficult lesson; consequently, their nonverbal behavior occurred naturally and spontaneously. Other stimulus children were instructed to pretend (role play) that they understood or…

In this paper, it is suggested that reading instruction can be improved by studying the interactions of students and teachers in beginning reading classes. Such research could identify effective environments for learning to read, providing teachers with alternative and effective ways of adapting reading instruction to the students' needs. The…

The relationship between the encoder and the decoder in the communication of nonverbal behavior provides the basis for the two studies described in this report. The first study investigated the ability of parents to decode the nonverbal behavior of their own and other children. Parents were asked to identify children's mode of encoding (natural or…

This report supports amending the proposed Federal Trade Commission (FTC) Rule on Over-the Counter (OTC) Drug Advertising to insure better protection for children, illiterate populations, the deaf and the blind, from advertising on the air-waves. Several points are addressed: (1) the difficulties of combining the rule making schedules of the Food…

Chapter 6 of "Education of Exceptional Children, a review of the literature for the 3-year period since the issuance of "REVIEW OF EDUCATIONAL RESEARCH , Volume 36, No 1, February 1966.

The purpose of this study was to examine the communication behavior of Asian American women who held nontraditional, male-dominated jobs. Two hundred and eighty seven Asian American women of Chinese, Japanese, Korean, and Philippino descent in both traditional and nontraditional occupations were interviewed in Washington, D.C. and San Francisco.…

Failure to establish a strong relationship between attitudes and buying behavior may indicate that the personality-consumer behavior link is mediated by some social mechanism, such as differential propensities toward advice-seeking. Undergraduates (N=75) completed two measures of attitudes, a questionnaire consisting of 10 consumer decisions and…

This study investigated quantitative differences in commitment between three age groups of children toward eight societal components: self, home, neighborhood, school, religion, voluntary membership organization, state, and country. Participating in the study were 469 school-age students in 18 randomly selected classrooms in six randomly selected…

This volume contains 20 essays on current research in representative areas of psychology. The authors are professors and researchers at universities in the United States, England, Colombia, Poland, Australia, the Netherlands, France, and Canada. A wide range of topics is discussed. Included among these are social psychology of intergroup…

A 1981 nationwide study of awareness of public broadcasting, viewing, and listening habits for public television and public radio, and reactions to on-air fund raising by public broadcasting stations are described in this report. Information on the survey and the analysis of the results have been organized into two sections, one presenting results…