Reports on an online survey of consumer attitudes toward online storefronts marketing barbecue sauce, cheese, olive oil, potato chips, and other specialty food products. The relationship between consumer attitudes toward Web sites and the likelihood of purchase, as well as demographic factors related to online food and drink buying, are described.…

Looks at four models of training demand: (1) probability of attending training in the near future; (2) probability of having attended training in the past; (3) probability of being willing to follow multimedia and correspondence courses; and (4) probability of repeating the experience of attending another training course in the near future.…

Investigates the influence of gendered occupational identities in the social construction of skill and technology in a retail company introducing an information-technology system. Focuses on female shop floor supervisors and considers the impact that femininity had on definitions and role during a period of change. (JOW)

Discusses the effects of the Web on marketing practices. Introduces the concept and theory of relationship marketing. The relationship network concept, which typically is only applied to the business-to-business market, is discussed within the business-to-consumer market, and a new relationship-building model for the Web marketplace is proposed.…

A case study of automation in the British baking industry illustrates several perspectives: (1) technological change as inevitable due to external market forces; (2) selection and implementation of technology as an outcome of strategic choices; and (3) awareness of the need for change as part of a political process in which choices are made among…

This workbook can be used to publicize employment training programs and in dissemination efforts for projects. The workbook is organized into three major sections. The first is a series of key questions about important project ideas, activities, and experiences. Categories include community context, general vocational issues, project information,…

Institutionally owned and operated, the George Washington University bookstore has 20,000 square feet and grosses more than $2 million annually. The intent is to break even with all profits going back to the school. General policies and procedures are described: spatial organization and display, staff and training, inventory, and promotion. (JT)

Discusses the implications of the Robinson/Patman Act, an attempt by Congress to curb discriminatory advantages which large chain and institutional purchasers had been able to extract from their suppliers. (Author)

The course, "Help Your Sell-f," is a retail sales training program on audio cassette developed by people in the industry. The discussion of this course centers on meeting community needs and interests. (Author/JB)

Intended for instructors in occupational education programs, this catalog identifies instructional materials found to be successful for teaching specific occupational competencies identified in the Instructional Support System for Occupational Education (ISSOE) in the area of distributive education. Contents include 7 materials reporting forms for…

The retailers' concern about shoplifting and shoplifting losses provided impetus for the development of this programed text. The self-instructional booklet is designed for all retail employees as an aid to preventing financial losses to the store caused by shoplifting. The common characteristics of shoplifters, methods used by shoplifters, and a…

These instructional objectives, written by Mildred L. Anderson, have been selected from materials used at Golden West College (California). These objectives are offered simply as samples that may be used where they correspond to the skills, abilities, and attitudes instructors want their students to acquire. These objectives may also serve as…

The first speaker in the Delta Pi Epsilon distinguished lecture series, board chairman of the J. C. Penney Company, talks about management principles, organizational development and communication, and what business and students have to offer each other. (MF)

Good personal selling results from a carefully planned program consisting of three basic elements: selecting people who are suitable for particular sales positions, providing training, and devising an appropriate plan for compensation. (LBH)