These instructional objectives, written by Mildred L. Anderson, have been selected from materials used at Golden West College (California). These objectives are offered simply as samples that may be used where they correspond to the skills, abilities, and attitudes instructors want their students to acquire. These objectives may also serve as…

The first speaker in the Delta Pi Epsilon distinguished lecture series, board chairman of the J. C. Penney Company, talks about management principles, organizational development and communication, and what business and students have to offer each other. (MF)

Good personal selling results from a carefully planned program consisting of three basic elements: selecting people who are suitable for particular sales positions, providing training, and devising an appropriate plan for compensation. (LBH)

The Franklin and Marshall store has maintained a profit level by aggressive action, including more freedom and flexibility in offering sales and specials and in discounting items. Specific procedures and results are described. (LBH)

The Book Center provides services to the Community College of Denver at Auraria, Metropolitan State College, and the University of Colorado at Denver, as well as the greater Denver community. Its interior design is detailed with emphasis on its flexibility. (LBH)

A computer-assisted pharmaceutical laboratory experience requires students to systematically review patient profiles and product availability before judging prescriptions for dispensing. Trial use suggests that the method is as effective as and more efficient than the traditional laboratory. (MSE)

A National Association of College Stores (NACS) guide to practices is provided. These practices were designed to furnish administrators with data on store operations and to provide administrators and store managers with data required to assess the quality and effectiveness of store performance. (MLW)

Changes in bookstore management and marketing procedures are described which have contributed to increased sales of 140 percent. Mention is made of inventory control, salaries and wages, store reorganization, and planning and control. (LBH)

A futuristic outlook on changes in retail business and marketing is given. Distributive educational needs in developing a person in the fields of marketing, retailing and economics will increase along with the use of computers for research in the next ten or fifteen years. (DS)

Increasingly, college bookstores are departing from the traditional model and becoming high-technology retailing environments, providing books, merchandise, food services, and entertainment in one location. Critics say they lack charm and are attempting to do too much; supporters feel they are better positioned for sales in a competitive market.…

Case studies of five British retail companies with National Vocational Qualifications (NVQs) identified factors affecting implementation: (1) their motivation to offer NVQs; (2) their initial reactions; (3) extent of implementation; (4) resource requirements; and (5) benefits/disadvantages of competency-based qualifications. It is recommended that…

Secondary analysis of data from a study of skill needs in the British independent retail sector suggests there is justification for focusing on higher-level training in three areas: building and sustaining competitive advantage, e-commerce, and retail operations. These areas are the core modules in a distance learning initiative that resulted from…

Community planners in Illinois use computer software to conduct retail trade market analyses based on Reilly's Law. Market boundaries are determined using the population of the town and neighboring town, and the distance between the two towns. The simple indices implied by Reilly's Law do not offer reliable guidance to planners. (KS)

Internet advertising and commercial activity are increasing. This article examines challenges facing the retail industry on the Internet: location; comparison shopping; security, especially financial transactions; customer base and profile; nature of the shopping experience; and legal and marketplace controls. (PEN)