Strategic Enrollment Management (SEM) is an emergent and evolving field in higher education (HE). While the concept has often been researched as a system or process implemented by an institution of HE to optimize enrollment, this study examined the professionals that currently lead or aspire to lead those systems. The HE competencies areas that…

Graduate enrollment management (GEM) is an area of enrollment management that focuses on graduate and professional education. GEM's responsibilities can include various functions such as strategic planning, marketing, recruitment and admissions, academic advising, financial aid, student services, retention, and alumni relations. The comprehensive…

From the founding of the first colleges in colonial America to the modern-day institution, the question of who is meritorious enough to gain admissions to an institution has always relevant. The early colleges and universities utilized gender, status, and profession to help decide who should enter an institution. Currently, the formula is more…

This study explored the concept of phygital within enrollment management, examining its transformative impact on the student journey. Phygital, a blend of physical and digital experiences, serves as a focal point of this research in addressing a notable gap in existing literature. This research involved a two-phase exploratory qualitative study…

Most discussions of higher education research in the last four decades have focused on expanding higher education, including increasing access, equity, and quality. However, the growth of higher education enrolment has slowed in many advanced higher education systems since the achievement of massification, with enrolment declining more…

Legal education scholars have argued that law schools strategically use Students of Color for enrollment management purposes; they can admit more to meet admission targets, but they should not enroll so many that they need to open new course sections. As law school applications decline, we analyze enrollment panel data reported to the American Bar…

This study delves into the changing landscape of graduate enrollment in education programs post-COVID-19 and the "Great Resignation." Despite an overall increase in graduate enrollment, education programs experienced a decline. Using methodology merging institutional data with tuition benefits from other institutions, this research…

Access to higher education is often competitive, and much attention has been placed on the question of admission decision-making in such high stakes situations. We identify various approaches to distributive justice and consider these under the framework developed by Pike distinguishes between 'egalitaria' (everyone gets the same); 'necessitia'…

Graduate strategic enrollment management (SEM) professionals must become fluent in the mechanics of their institution's budget model in order to better understand how graduate enrollment headcount and tuition revenue translate into the resources that power the institution and fortify it to withstand a potentially uncertain future. This article…

Influencing student enrollment behavior is an ongoing process. Institutions continually try to predict student college choice while at the same time trying to influence that choice. This article describes the enrollment goals for the incoming freshman class at the University of Oregon, and how a limited institutional financial aid budget was used…

The various empirical models built for enrollment management, operations, and program evaluation purposes may have lost their predictive power as a result of the recent collective impact of COVID restrictions, widespread social upheaval, and the shift in educational preferences. This statistical artifact is known as model drifting, data-shift,…

This study applies demand theory to investigate how college discounting practices impact student enrollment across income categories for members and affiliates of the Council for Christian Colleges and Universities. The dependent variable for this study, student enrollment by income category, comes from the Student Financial Aid and Net Price…

Meeting today's prospective college students where they are is key to staying ahead of current enrollment challenges. Understanding which messages resonate with which students and at certain parts of the enrollment funnel helps to ensure institutions are getting the right message, to the right student, at the right time in their journey. By…

The June 2022 60-Second Survey invited all AACRAO members to provide their perspectives on what the role of the registrar "should" be at their institution. Particular attention was paid to what the role of the registrar "should" be for student engagement and enrollment management. These data will be used to shape a roundtable…

Prospective college students--particularly students of color and those from low-income families--face a myriad of challenges applying to and enrolling in college, including constraints on information, financial aid, and academic preparation. Within the college search process alone, the number, diversity, and complexity of applications that…