The participants in this 1994 regional training course examined the issue of book distribution and marketing. They focused on book marketing together with the development of distribution in order to prepare practical action plans for improvement. Twenty-three experts from 20 countries in Asia/Pacific and Africa analyzed problems, exchanged…

Discusses basic principles of business, education, marketing, retail operation, bookshops, merchandising, display, selling, and success and their application to college bookstores. (JT)

The author, president of the S. S. Kresge Company, advocates the opportunities and challenges of careers in retailing. Improving communications between the field of marketing and distributive education will be important in preparing future retailers or distribution managers for the constant change and intense competition of the business world. (EA)

The Distributive Industry Training Board (DITB) is tackling the training problems of small firms in many ways. A Distributive Training Award provides the industry with a firm training standard at which to aim. Audio-visual aids and publications are new training aids also reported. (MW)

Directed towards designers of vocational education training programs, the document presents statistical data and discussion concerning employment trends in Indiana for various industries in the wholesale and retail trade sector. Data are based on a survey conducted in 1973-74, covering 5,986 establishments and 202,070 employees, with a usable…

Guidelines are offered in this manual to college store merchandisers for displays, uses of physical space, and promotion of special goods. (LBH)

Suggestions for economical and effective lighting that will contribute to overall productivity are offered by a vice-president of Bloomingdale's. (LBH)

The U.S. Government Printing Office (GPO) has changed its policy, for college bookstores only, to process textbook orders immediately and later send out an invoice. Procedures important to making the new system work (proper forms to use, essential order information, and stock sources) are outlined, and a list of GPO bookstores is included. (MSE)

Because of real estate tax problems, most college stores are unable to advertise off campus, but at the University of Rochester the public relations department periodically prepares a news release that centers around the bookstore. Another public relations tool, a pamphlet with rules, procedures, and operational information, is reprinted. (MLW)

High freight costs stimulated the idea of renting a truck to pick up publisher textbook orders. Benefits, including lower cost per 100 pounds of freight and scheduling when there is room to receive cartons and crew to process the books, outweigh the problems encountered. (MLW)

Methods for establishing an advertising budget are reviewed. They include methods based on percentage of sales or profits, unit of sales, and objective and task. Also discussed are ways to allocate a promotional budget. The most common breakdowns are: departmental budgets, total budget, calendar periods, media, and sales area. (JMD)

A ruling in a dispute over whether the State University of New York System was justified in barring from its Cortland campus a group selling kitchen products is discussed. The case involved the legality of a regulation that bars most commercial activity from SUNY campuses. (MLW)

Vendors often use product demonstrations as a means of enticing students to purchase their merchandise. Officials at the State University of New York at Cortland objected when a student hosted in her dormitory room a demonstration conducted by a salesperson representing American Future Systems, Inc. The resulting litigation is discussed.…

In the Mid-Atlantic region, 21 college educators and 30 retailers identified problems with internship programs, including ambivalent support from academic institutions and loose organizational structure. They recommended better site identification, more faculty involvement, and improved supervision. (SK)