Intended as a first-year curriculum for apprentice meat cutters, this text focuses on retail meat cutting. Topics covered in the 24 chapters are background and purpose of apprenticeship, job preparation, general layout of the meat department, operational procedures, beef structure and evaluation, retail cuts and cooking methods, beef forequarter:…

After pointing out the problems women face as they try to enter the ranks of corporate management (popular issues for discussion in the business press), this paper argues for better career planning for women in public relations. The paper considers the model of the structured retail career path which has contributed to the rise of women to…

This publication presents 1982 data on business enterprises owned by Black Americans. This population of business owners was identified from tax forms and census data. In 1982 there were 339,239 black-owned firms with $12.4 billion in receipts. These businesses were concentrated in services and the retail trades. Five states--California, Texas,…

This publication presents 1982 data on business enterprises owned by Hispanic Americans. This population of business owners was identified from tax forms and census data. In 1982 there were 248,141 Hispanic-owned firms with $15 billion in receipts. These businesses were concentrated in selected services and retail trades. Five states--California,…

Discusses the importance of sound communication between the bookstore manager on campus and the various deans, and department chairmen and faculty. (PG)

Guidelines by the National Association of College Stores for making academically oriented bookstores financially viable with suggested alternative ways of implementing the guidelines (e.g. retail business, subsidized service, etc.) (JT)

Presented is the "University of Southern California Trojan Stores Inventory Procedures for Department Supervisors and Inventory Members." This manual includes four drawings of stocked merchandise to be used for discussion during staff training sessions, a practice inventory sheet, and the test used to measure employee comprehension of…

A field experience in fashion marketing for Kansas State University students is described. The functions and responsibilities of the coordinator, the student, and the departmental supervisor are outlined, along with the evaluation processes used. (Author/LBH)

The manager of the South Georgia College Bookstore describes several autograph parties used as a sales promotion technique. The planning process, including initial contacts with the guest authors, are discussed, and the schedules and events of the authors' visits are reviewed. (JMD)

In a two-year study to be released, the National Enquiry into Scholarly Communication recommends that publishing in the humanities be supported by a federal agency. The logical body is the National Endowment for the Humanities. Current financial problems with scholarly publishing are reviewed, including Enquiry recommendations regarding consortium…

Guidelines are offered for bookstore managers with a minimal background in accounting or finance. Two journals need to be maintained--a "Sales Journal" and a modified "Cash Disbursements Journal"--to record daily sales and summaries of the number and value of invoices and credits passed for payment or deduction by department. (LBH)

Freight is examined as a significant variable in the difference between selling price and cost price. Consideration is given to the store viewpoint, the publisher viewpoint, guidelines on freight information, postal service analysis, distribution procedures, extraneous costs, freight rate structure, and sharing cost-saving ideas. (LBH)

Advertising should be viewed as a sales-building investment and not simply an element of business outlay that actually is a completely controllable expense. Suggestions deal with the sales budget, profiling the store and its customers, advertising media, promotional ideas, and consumer protection. (LBH)

Two full-time university bookstores, with three satellites helping during rush period, serve the Howard students and faculty. Solutions to problems of space, acquiring used books, and communications with faculty members are discussed, and the successful retailing of black studies books is described. (LBH)

Discusses the market for computer-based training (CBT) programs, the distribution and marketing of these programs, why CBT is different from other training products for corporate customers, evaluating CBT programs, the competition between CBT and video, and corporations wanting customized training programs. (CT)