Dr. William Serrata has been President of the El Paso County Community College (EPCC) District since 2012. Dr. Serrata serves as an advisory board member of the Higher Education Research and Development Institute (HERDI), and was recently appointed to the Executive Committee for Board of Directors for the American Association of Community Colleges…

The pandemic's impact on enrollment is best documented by timely reports issued by the National Student Clearinghouse Research Center. Their reporting as of December 2020 showed that overall enrollment in fall 2020 declined by about 2.5%, although it was down more among undergraduates, about 3.6%. While students from all racial/ethnic groups had…

Private nonprofit colleges are increasingly using tuition resets, or a decrease in sticker price by at least 5%, to attract new students and counter declining demand. While discounting tuition with institutional aid is a common practice to get accepted students to matriculate and to increase affordability, a tuition reset is a more transparent…

College enrollment rates have been on the decline over the past years, with more high school graduates choosing alternative pathways such as getting employed in an entry level job, pursuing a technical or trade training program, starting a small business, and entrepreneurship. This phenomenon may have been exacerbated by major events such as The…

This hermeneutic phenomenological study sought to fill gaps in the literature surrounding women in the chief enrollment management officer (CEMO) position; on CEMOs in Council for Christian Colleges and Universities (CCCU) institutions; on post-pandemic strategic enrollment management (SEM) in CCCU institutions; and on SEM concepts, planning, and…

Colleges identify prospective students by purchasing "student lists." Student list products are selection devices that use search filters to select students. Drawing from the sociology of race, we conceptualize some filters as "racialized inputs," defined as inputs that are correlated with race because disadvantaged racial…

In this second edition of "Smarter Budgets, Smarter Schools," Nathan Levenson proposes fresh strategies for more efficient, equitable resource allocation within school districts. Budgets, according to Levenson, can be a surprisingly powerful lever for improved student achievement outcomes and equity. Readers will find practical advice…

The chief enrollment management officer (CEMO) is often responsible for optimizing institutional enrollment in ways that exceed the direct authority and responsibility of that office. To be successful, the CEMO needs to develop a high level of influence across the campus. Three particularly effective ways that the CEMO can exert influence to…

Wichita State University (WSU) began the SEM process in 2015 with a steering committee co-chaired by the university registrar and the chief data officer (CDO). Work leading up to and undertaken throughout that process and the implementation of the SEM plan it produced helped to form an extraordinary partnership between these two professionals.…

In 2013, the convergence of a new Elon University registrar, a fairly new provost, and a need for structure related to summer marketing and registration presented an opportunity to innovate. The university provost conveyed an expectation that summer enrollment should grow under the new registrar, with a promise to free up the resources necessary…

The ever-changing landscape of higher education presents enrollment management (EM) professionals with challenges related to workload, staff morale, conflicting values, staff turnover, and student satisfaction. As higher education confronts the reality of today's enrollment climate, it is time to consider how organizational cultures impact staff…

The goal of this work was to build the leadership aptitude of managers in the Enrollment Management Group (EMG) at Duquesne University and to study the efficacy of an intervention--two specific and intentional leadership working sessions. The project used an improvement science framework with survey and interview methods to determine to what…

The American Institutes for Research® and rpk GROUP jointly conducted this study to improve understanding of students' experiences and time investment with the college transfer process, and the role of institutional policies, processes, and technologies. Expanding the understanding of the institutional barriers that exist during the transfer…

Portugal, a semi-peripheral player in international student mobility (ISM), has historically attracted few international students. Against a significant growth in international enrolments in recent years, this paper explores the institutional strategies underpinning this expansion in 13 Portuguese higher education institutions with the highest…

Contextual admissions schemes are commonly used across the United Kingdom (UK) for admission into higher education (HE) institutions. These schemes consider an applicant's background and circumstances alongside academic achievement to provide a fairer evaluation of progression into university. Several contextual factors have been considered by HE…