S. Jackson and S. Jacobs' article entitled "Generalizing about Messages" represents an important methodological innovation in communication research. The article urges procedural change by recommending the use of multiple-message designs because of a weakness in single-message designs; it recommends analyzing message-replication data…

Noting that the encouragement of employee commitment to the organization is a top-priority item across much of corporate America, this paper focuses on numerous rhetorical employee identification strategies utilized by USAir, one of America's largest airlines. After a brief synopsis of the history of USAir, the paper first reports on an…

Keeping debate communicative is a great and recurring concern. A study investigated whether debate format may influence debaters' communicative behavior, by comparing behavior in Cross Examination Debate Association (CEDA) Lincoln-Douglas debate (LD) and in CEDA Team debate. Videotapes of the two first affirmative speeches of each, at the…

This paper focuses on a speech by Demosthenes, recognized as the foremost orator of the fourth century B.C., and the speeches of environmentalist David Brower, in a search for parallel use of values and myths in their rhetorical approaches. Myths provided a world view, ordered the world into right and wrong conduct and thinking, and created a…

This study attempts to quantify the characteristics of "good" advertising guest speakers and compare the expectations of students in different settings. Sixteen guest speakers who spoke during the same academic year to introductory classes, advanced classes, and student organizations of an advertising program at a midwest university were…

A study examined the role played by gender and communication content in the leadership emergence process in small, task-oriented groups. Six hours of transcribed group interaction from a sample of the group deliberations of 6 mixed-sex groups of college students (n=27) engaged in a 4-month-long decision-making project served as the database for…

A study identified and categorized different types of internal communication systems and developed an applied model of internal communication in adaptive organizational systems. Twenty-one large organizations were selected for their varied missions and diverse approaches to managing internal communication. Individual face-to-face or telephone…

This paper presents a research prospectus on using uncertainty reduction theory in intercultural communication. After a comprehensive review of the literature on uncertainty reduction, it is found that although information exchange is an important process in uncertainty reduction, it has long been neglected in previous studies. In the paper, after…

Journalists have some justification for dismissing scholarly inquiries into their craft because communication science does not take journalists and their craft seriously either. Empirical research into journalistic practices fails to take journalism seriously in the sense Jurgen Habermas outlined: meanings of news texts are described without…

A study investigated the reciprocal relationship between colors and semantic terms--just as certain semantic terms elicit thoughts of particular colors, so those colors may also elicit their reciprocal semantic terms. Twenty-six students were each shown 18 words: 3 each of bipolar pairs that expressed evaluation, activity, or potency. The students…

A study reported on two experiments which addressed the question of whether debate judges do as they say they will with regard to the advent of judge philosophy statements. The larger goal of the combined experiments was to discover whether: (1) judging paradigms operate meaningfully in Cross Examination Debate Association (CEDA) debate and (2)…

A study investigated whether routine, everyday communication in parent-child relationships affects relationship satisfaction as well as how conflict might fit into the relational picture. Fifty-two mothers (38 married and 14 single) with sons 5-14 years of age completed the Iowa Communication Record (ICR) to provide information about routine…

Personal interviews were conducted with drive-in theatre patrons in an attempt to paint an empirical portrait of a contemporary drive-in movie theatre audience. A total of 607 patrons of one Rochester, New York, drive-in were interviewed by trained college undergraduates using a prepared 33-item questionnaire consisting of open- and close-ended…

This paper examines the rhetorical factors behind the success of Ernest Angley, non-denominational televangelist in Akron, Ohio. After describing the historical background of Angley and Grace Cathedral, the paper identifies some of the dominant beliefs that Angley espouses in his preaching. The paper then explains how these themes work in…

This paper argues for a synthesis between the major competing paradigms of empirical positivism and critical theory, into a multiperspective methodology. Citing recent efforts to incorporate such a merger, the paper concludes that, though such a copula appears necessary, it remains problematic when considered within the context of an immutable…