Higher institutions face increasing pressures to transform existing strategic enrolment strategies to offset mounting internal and external influences within the educational marketplace. With organizations dramatically reconceptualizing the classroom and instructor-student mandated interaction, internal resistance has significantly impacted…

Texas's current definition of continuous enrollment does not sufficiently capture the benefit of stable educational experiences. Broadly, Texas defines continuous enrollment as remaining in the same school district for several years. Its definition does not take into consideration changing schools within districts or students who leave and return…

A transfer student experience strategic plan provides direction to transfer professionals, advisory teams, and a university's strategic plan. This article describes how one university used surveys, SWOT analysis, and direct experience to create a plan that identified gaps in services and new initiatives to ensure transfer students' persistence and…

Admissions and marketing offices face a challenge of increased pressure to enroll future students. As strategic enrollment management (SEM) efforts expand, many universities may look to bring marketing offices into the strategic enrollment conversation, which could result in increased collaboration between the two offices. This article offers ten…

Recent years have seen a major decline in community college enrollments across the country. Although the market to attract secondary school students contains many pathways, the overall marketplace is very competitive as most schools are competing for the same body of students. The adult market is the largest and most neglected group of potential…

This study explores eight chief enrollment officers' lived experiences. Semi-structured interviews were conducted with the eight chief enrollment officers at Ohio's public and private four-year institutions addressing two research questions. First, "what experiences influence a chief enrollment officer's ability to lead," produced six…

Within enrollment management, the word "pipeline" is a metaphor used to describe the structures and procedures of a student's educational journey between two institutions (Pitcher & Shahjahan, 2017). The process of moving through the enrollment pipeline is often facilitated by articulation agreements--documents outlining course…

Across many language backgrounds, a consistent hurdle to accessing United States higher education is understanding the basic information necessary to apply for admission and financial aid and complete the many enrollment management processes necessary to begin one's college career (apply for housing, receive and submit vaccinations, register for…

When strategic enrollment management plans center around traditional high school graduating classes, non-profit public higher education institutions do not recruit, admit, and enroll adult learners with the same energy and resources as they do traditional high school students. This single case study of qualitative design examined how enrollment…

Purpose: The purpose of this study is to compare and contrast Internet marketing communication tools used to accomplish key marketing goals between European Union higher education institutions (HEIs) and non-EU HEIs, such as in the case of Poland and Ukraine. Design/methodology/approach: In the article, the authors used the literature review…

U.S. Higher Education institutions (HEIs) have faced declining enrollment since 2011. At the same time, the generational cohort of first-time freshman changed from Millennials to Gen Z students, bringing with them a change in wants, needs, and values. A qualitative multiple case study was conducted to understand how to attract Gen Z students to…

Many people believe that U.S. higher education is at a crossroads as tuition costs soar, diversity of the student body grows, and the number of traditionally aged students enrolling in college continues to decline due to lower birth rates in the early 2000s. Today's societal, political, and cultural pressures are unique and thus put added pressure…

For years, the impending enrollment cliff has been a regular topic amongst higher education officials. With this event slated to hit undergraduate programs by 2025, it is anticipated that graduate schools will begin feeling the impact by 2029. By examining factors influencing graduate student college choice, enrollment managers can identify ways…

Institutions are aggressively recruiting adult learners and developing adult degree completion programs. This is a hyper-competitive market. Many institutions lack experience working with this population. This paper outlines proven strength-based enrollment management strategies to instill confidence and provide student support for adult learners.…

Using a mixed-methods approach, this research examines admissions practices and recruitment strategies within eight graduate-level, allied health sciences programs. The results highlight the characteristics of submitted, accepted, and matriculated students, and identifies, by program, if the recruitment strategies (e.g., marketing campaign…