Finds little or no difference in the interest of small market advertising and public relations practitioners in professional courses. Lends support to the idea of a common curriculum (an Integrated Marketing Communications program) to fulfill the educational needs of both groups. (SR)

Reports the findings of a study of those in U.S. journalism programs who are training students to become sports journalists. Examines who they are, whom they are teaching, the type of courses they are teaching, the textbooks they use, and what attention, if any, is given to women's sports in these classes and textbooks. (SR)

Explores how to achieve rigor in applying methodology to research questions regarding quantitative approaches, specifically regarding statistical analysis, measurement, and sample decisions. (SR)

Describes student perceptions of what it means to be a new college/university student. Collects and analyzes metaphors generated by first-year university students to describe the first-year experience. (SR)

Finds that self-efficacy mediates the effect of past experience and situation difficulty on interpersonal communication outcomes, with interpersonal communication competence directly effecting rewarding, satisfying communication. Provides concurrent validity information on the Interpersonal Communication Competence Scale. (SR)

Analyzes jargon and themes of the total quality (TQ) and high commitment work systems visions. Juxtaposes linguistic references of both visions and reveals a gap in TQ. (SR)

Focuses on communication and organizational socialization, first briefly describing common assumptions. Discusses several assumptions that undergird extant socialization models, taking an ambivalent stance toward their value for future research. (RS)

Makes a case for attending to developments in the study of attitude. Considers how the attitude construct has been conceptualized. Examines contemporary thinking about attitudes and draws out implications of that thinking for the study of persuasion. (RS)

Discusses one professor's life in the discipline of speech communication and how the identity crisis in communication studies reflects the academy's larger crisis of mission. Explores the difficulty of holding onto one's ideals while working inside the institution called the university. (SR)

Shares a professor's perceptions of ideology, politics, and activism from his dual roles as "objective" academic and political activist. (SR)

Responds to topics addressed in several essays in the same journal issue. Explores the bias in academia against discussing the spiritual dimension of discourse. Discusses the difference between power and spirit and the sources of spirit. (SR)

Uses a typology to characterize the situation in communication research in 1993 as compared to the situation in 1983. Compares previous predictions to the present situation and makes new predictions. Argues that a cause for the fragmentation in communication studies is the lack of a basic precondition for cumulative growth--formal models. (SR)

Finds that among college students (1) anticipating aggressive repercussions was associated with withholding complaints about controlling behaviors; (2) this chilling effect was greater when individuals generally feared conflict-anticipated aggressive repercussions, and when people anticipated symbolic aggression from relationally independent…

Explores the usefulness of the verbal receptivity construct in instructional communication research. Finds that, in the area of affective learning, verbal receptivity does not provide substantially different information than responsiveness, whereas verbal receptivity contributed significantly to cognitive learning. Suggests that verbal receptivity…

Examines an approach to generic embodiments that rehistoricizes a rhetorical act once it has been identified as an instance of a particular genre. Uses Barry Goldwater's 1964 campaign rhetoric, which embodied a Jeremiad, and Ronald Reagan's subsequent recovery and revaluation of that rhetoric to illustrate the approach. (SR)