Personal interviews were conducted with 353 eligible voters in Madison, Wisconsin, in October 1976, and repeated with all but 30 after election day to examine the correlation between voters' age, paper reading (especially public affairs), and television watching (especially public affairs), and the amount of behavioral volatility (voter…

This 63-page annotated bibliography contains available materials in the area of political communication, a relatively new field of political science. Political communication includes facets of the election process and interaction between political parties and the voter. A variety of materials dating from 1960 to 1972 include books, pamphlets,…

In a presidential election campaign, any dimension of an image is important if it motivates the voters to favor or disfavor a candidate. Therefore, to study what motivates electoral behavior is one way to study the persuasion of image building in presidential campaigns. In this paper some of the research in presidential election campaigns is…

The purpose of this study was threefold: (1) to investigate the general image of women who are active in politics and compare that image with the general image of men who are politically active, (2) to examine the general area of sex-related voting patterns when a major woman condidate is involved, and (3) to determine whether or not a female…

Educational institutions, particularly colleges and universities, will be affected by the change in status of 18 to 21 year olds legally. In Federal elections nationwide they have been given the right to vote. In about one-half of the states in the nation they have been enfranchised as legal adults. The full implications of this change of status…

During the recent election campaigns in the United States, speculative arguments about the use or the abuse of televised political spot commercials to "package" and "sell" the candidates to the public were widespread. With this popularly held belief in mind, the present study concerned itself with the reactions to and utilization of televised…

Advocates of the "new politics" have argued that the use of television for political campaigning can be effectively utilized to encourage and enhance the probability of split ticket voting. Derivation and analysis of seven perceived dimensions of political campaign communication among registered voters finds television unrelated to…

A focal point of recent mass communication research has been the influence on public accessibility to political information, the "agenda setting" function of the media. This function was tested during the Kentucky gubernatorial election and the Lexington, Kentucky, mayoral election in November 1971. The specific hypothesis postulated…

The effects of spot television commercials during political campaigns were studied. A telephone survey was conducted to see what effect such commercials had on voters in the 1970 Wisconsin and Colorado gubernatorial elections. The results showed that this approach is the most efficient way of reaching a vast majority of the electorate, although it…

This review surveys recent literature that reflects a wide variety of research techniques and methods. These writings, previously announced in RIE, should provide administrators with some insights into variables that affect the outcome of school financial elections. Divided into four major parts, the review includes literature that (1) deals with…

There are several ways the telephone system may be used for opinion polling and public participation in discussions. The easiest method is individual call-ins to a series of different telephone numbers that each represent a different choice or vote. The only extra equipment needed here is a device that tabulates the total number of calls reaching…

This speech traces the background of the passage of a bond issue in the Kansas City School District, Kansas, to aid other districts seeking to pass bond issues. The author sets out in chronological order the procedures that were taken to eliminate or neutralize opposition to the bond proposal. The author also notes that the board of education…

Two waves of telephone interviews with a sample of 141 voters were used in a study of political communication effects during the 1974 congressional election in the Illinois 24th Congressional District. Seven variables specified by the combined-effects model were derived from the interviews and factor analyzed. Two factors were found and…

Surveys the gains of Black Americans in civil rights, including public education, voting and political power, occupational status, and housing and residential integration. Affirmative action, housing programs, and school desegregation still are hampered by lax compliance and inadequate federal standards of monitoring and enforcement. (Author/AV)

Argues that bicentennial celebrations of the U.S. Constitution should be focused on struggles throughout the life of the document rather than the "miracle" of its birth. Illustrates this point by reference to changes in the voting rights and citizenship of black citizens. (BSR)