Preplanning for Organic Strategic Enrollment Management (SEM) involves preparing for the transition to an organic, systematically-coordinated, and structured SEM approach that includes key elements of change management and change leadership. Four key elements of Organic SEM?--?efforts, to connect and effect enrollment, through linkages, and…

Enrollment management (EM) was established as an area of study about 50 years ago, yet the first definition of graduate enrollment management (GEM) only emerged in 2014. In the past decade, despite pressure to increase graduate enrollments to address institutions' budget challenges and impending undergraduate enrollment declines, few empirical…

The relationship between central and academic units can cause tension within an institution as there is a desire to define ownership over activities, policies, and processes associated with enrollment management (e.g., recruitment, admissions, academic scheduling). This article proposes a new enrollment planning model that can be used to navigate…

New Jersey's oldest community college faced a decade-long enrollment decline, struggling to differentiate itself in a competitive regional and national higher education market. Enrollment only began to turn around after the institution adopted strategic enrollment management (SEM) planning as a central planning framework.

It is common for enrollment management professionals to encounter challenges in process and practice when implementing new technical systems (Rowan-Kenyon, Martinez Aleman, and Savitz-Romer 2018). Challenges involving the implementation of a digital onboarding platform within established practices have potential consequences for both staff and…

Building a foundational approach for strategic enrollment management (SEM) is necessary to succeed in today's volatile higher education environment. It all begins with a mutual understanding of SEM and aligning the campus with the enrollment management organization. This article shares how to bring campus stakeholders together to optimize…

Demographic challenges, increased competition, and many other issues have resulted in trying times for all campus leaders, but especially for those who hold leadership roles in enrollment management. While there are numerous leadership texts that can be helpful in navigating these challenges, the author details two texts that have been incredibly…

Set in 2023, this study was deployed at the lowest point of enrollment in the California Community College (CCC) system since 2008, which was the highest point of enrollment in the system's history. The purpose of this qualitative, grounded theory study was twofold: (a) to understand the phenomenon of California community colleges (CCCs)…

Florida Polytechnic University serves students and industry through educational excellence and the discovery, advancement, and application of knowledge in science, technology, engineering, and mathematics. The Accountability Plan is an annual report that is closely aligned with the Board of Governors' 2025 System Strategic Plan. This report…

New College of Florida educates its students in the great traditions and moral disciplines of our civilization so that they can lead principled lives of consequence. The Accountability Plan is an annual report that is closely aligned with the Board of Governors' 2025 System Strategic Plan. This report enhances the System's commitment to…

The Accountability Plan is an annual report that is closely aligned with the Board of Governors' 2025 System Strategic Plan. In January 2025, the Board approved a new strategic plan, SUS 30. Goals and metrics from SUS 30 will be incorporated into the 2026 Accountability Plan. This report enhances the Florida System's commitment to accountability…

At the University of North Florida, there is a passion for learning and discovery through transformational education in a supportive environment that leads students to rewarding careers and lifelong success. The Accountability Plan is an annual report that is closely aligned with the Board of Governors' 2025 System Strategic Plan. This report…

The University of West Florida delivers a learner-focused university education that enables students from varied backgrounds to meet their career and life goals. The Accountability Plan is an annual report that is closely aligned with the Board of Governors' 2025 System Strategic Plan. This report enhances the System's commitment to accountability…

In an attempt to utilize Geographic Information (GIS) Center technology as part of the institution's overall enrollment management endeavors, the department of Decision Support and Institutional Research at Austin Peay State University reached out to the institution's GIS Center to determine how the ESRI system technology could be used to pinpoint…

This article examines effective strategies for transitioning from strategic enrollment management (SEM) planning to execution. It offers insights into project organization, KPI measurement, leadership alignment, and budget considerations, providing practical guidance for higher education professionals to successfully implement and sustain SEM…